In the era of digital transformation, one topic that attracts the most attention is user experience or UX because it is the point where our businesses interact with users on platforms such as websites, smartphone applications and other online channels.

Good UX development leads users to get what they want on our business platforms. For example, for the customers who love online shopping, UX designers must establish the communication of what customers want (what they want to do), including information about products, and pave the way for what businesses want (what we want them to do), such as customers clicking a “buy now” button on a website.

Customer understanding is the key to the UX design that can help businesses achieve their goals. There are four basic steps that will enable your businesses to offer impressive experiences to customers.

1. Take action – pretend to be your customers

The easiest way for the design of user experience is to pretend to be customers and imagine what they want and what can prompt them to quickly make decisions.

2. Get emotion – create stories

In terms of marketing, customers can be easily convinced when there are emotions. Excitement, the feeling of luxury, peace, or sadness tells customers about the purposes of what they want. UX designers determine what customers will experience to create desired emotions. They use many elements such as colors, corporate identities (CI), sounds and pictures to successfully communicate the stories of businesses to customers.

3. Start sketching – draw on paper

It is funny that digital work needs paper. However, it is undeniable that the first draft on paper is the easiest to plan and fastest to change. A draft on paper shows an overview. Before starting development, draw an UX flow or use Post-its on a board to facilitate teamwork.

4. Test early – be always ready for changes

Customers’ behaviors always change and so does UX. Many organizations use A/B testing. By this means, different experiences are offered to one group of customers to see how their behaviors change and which UX better satisfies customers. The organizations that are concerned about costs can conduct simple A/B testing with their own teams or staff.

source: Think with Google

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