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BBIK wins Azure Award in the Microsoft Thailand Partner of the Year 2023 Awards Presentation

Bluebik Group Public Company Limited (BBIK), a leading consultancy on end-to-end digital transformation, represented by Chief Executive Officer Pochara Arayakarnkul and Director of Advanced Insights Phiphat Prapapanpong receives the Microsoft Thailand Partner of the Year Award 2023 in the Azure Award category. The award reflects Bluebik’s excellence in in-depth analytics through the Microsoft Azure platform. Data analytic experts from Bluebik have delivered premium innovations and solutions to clients through the Microsoft technology. They have also helped business organizations develop the cloud computing infrastructures that are suitable for business in the digital era and guarantee resource efficiency.

28 March 2024

“Beer Varakorn” First Thai “Certified CyberDefender” & Ex-#1 in the World on Blue Team Training Platform

When you like something, where does that interest take you?  For "Beer Varakorn," a Senior Cybersecurity Consultant at Bluebik, his passion for being a blue teamer or an expert in cybersecurity assessment and protection led him to the forefront on the leaderboard of the renowned Blue Team training platforms, CyberDefenders and Blue Team Labs Online. These platforms offer hands-on labs for developing digital forensic investigation skills, and to participate in these labs is also known as “playing in the lab.” The term "forefront" is aptly used here, as Beer is literally at the front. He was ranked #1 in Thailand on both platforms, and at one point, he also achieved the #1 rank globally on CyberDefenders! Furthermore, Beer is also the first Thai to be a “Certified CyberDefender” and is one of the few Thais to hold both Security Blue Team certifications: Blue Team Level 1 and Blue Team Level 2.  How did Beer do it? Let’s hear his story. A Blue Teamer Inspir...

Bluebik sees ISO/IEC 42001 guarantees ethical and risk-free use of AI and recommends 4 ways for businesses to effectively use AI

Bluebik Group Public Company Limited (BBIK), a leading consultancy on end-to-end digital transformation, is aware that businesses are facing 3 major challenges concerning their development and application of artificial intelligence. Thus, it recommends the AI standard, ISO/IEC 42001, for businesses to reduce risks and ensure ethics and transparency in their AI use. Bluebik also shares 4 ways to help businesses develop their AI with strategies. Phiphat Prapapanpong, Director of Advanced Insights at Bluebik Group Public Company Limited (BBIK), said AI has become a key tool for growth. It not only enhances efficiency but also supports the innovations that create business opportunities. Any organizations that want to increase competitive edge must study and apply AI. However, many business organizations are facing 3 huge challenges in their AI development. They are ethical challenge, AI use challenge and technical challenge.   The ethical challenge concerns especially bi...

Bluebik Success Formula: People-Driven, Diverse-Culture Tech Consulting

มองย้อนเส้นทางความสำเร็จของ "บลูบิค" สู่ที่ปรึกษาชั้นนำด้านดิจิทัลทรานส์ฟอร์เมชันครบวงจร จากจุดเริ่มต้นที่การลงทุนพัฒนาคน เปิดรับความแตกต่างและสร้างวัฒนธรรมองค์กรแห่งการรับฟังความคิดเห็นจนกลายมาเป็นส่วนผสมลงตัว แล้วส่งต่อบริการสู่ลูกค้าด้วยการรับฟังลูกค้าให้มากขึ้น เข้าใจปัญหาให้ตรงจุดเพื่อพัฒนาและสร้างสรรค์สิ่งใหม่ๆ อันเป็นหัวใจสำคัญของ "ดิจิทัล ทรานส์ฟอร์เมชัน" บลูบิคเริ่มต้นธุรกิจด้วยเงินทุนจำนวนไม่มาก แต่สร้างขึ้นจากความ "ตั้งใจ" และ "ความฝัน" โดยผู้ที่เข้ามาร่วมก่อตั้งนั้นส่วนใหญ่ทำงานในบริษัทที่ปรึกษาชั้นนำระดับโลก ซึ่งทุกคนยอมสละอาชีพที่มั่นคง มารวมตัวกัน โดยเชื่อว่าบริษัทไม่จำเป็นต้องเป็นบริษัทต่างชาติ ก็สามารถทัดเทียมบริษัทระดับโลกได้ ผู้ก่อตั้งทุกคนมีความเหมือนกันอย่างหนึ่ง คือประสบความสำเร็จในหน้าที่การงานจากอาชีพที่ทำก่อนหน้านี้ ถึงอย่างนั้นเรามองว่ายังสามารถสร้างความสำเร็จที่ดีขึ้นไปได้อีก ถ้าไม่มีกรอบข้อจำกัดเดิมที่มีอยู่ “คน” กลไกทรงพลังเบื้องหลังเทคโนโลยี เป้าหมายตั้งแต่วันแรกที่ก่อตั้งบลูบิค ไม่ได้มองแค่เรื่องผลกำไร ไม่ได้หวังเข้ามาเป็นบริษัทที่ปรึก...

Bluebik emphasizes overseas markets and continued synergy in 2024 after a new high in profit in 2023

Bluebik emphasizes overseas markets and continued synergy in 2024 after a new high in profit in 2023, plans a dividend payment of 0.80 baht/share in May Bluebik Group Public Company Limited (BBIK), a leading consultancy on end-to-end digital transformation, has unveiled its 2024 business plan which underscores the 360-degree expansion of its client base to serve medium-sized and largescale organizations domestically and internationally. After successful synergy among companies in its group, Bluebik is entering markets with high potential in Southeast Asia. The client base expansion is benefiting from the performance of companies under its umbrella and worldwide investment in digital transformation which is likely to grow by as much as 10% to about 2.51 trillion US dollars this year. Bluebik is confident that its operating performance will meet its 50% growth target in 2024. Last year Bluebik’s net profit stood at 303 million baht, up by 132% year-on-year, and its revenue amounted...

22 February 2024

Creating Instant Impact with Value-Driven Delivery: A Talk with Keni Barwick, Delivery Director of Bluebik

“It’s the end customers that matter the most, not our clients.” This bold statement comes from Keni Barwick, the Delivery Director of Bluebik. Keni does not neglect our clients’ briefs. On the contrary, the Delivery Director is on a quest to go above and beyond in our services – ensuring that we deliver the most valuable solutions that the end customers truly need, not just want.  “Sometimes, you need to find the strength to speak to the clients and say, ‘Sorry, you’re wrong. We found this data from your customer, and this is what they need.’” This approach, he believes, ultimately establishes success for our clients.  Rest assured that he is not making things up. Starting as a developer, Keni always employed the agile concept in his work process. Once he realized that the way of work he had been doing had a name, he became an scrum master and worked his magic for renowned companies, such as Sky, Cognizant, and Discover Finance Services. In 2024, Keni marked hi...

Mastering retail in no time OR gains competitive edge with data platform infrastructure

‘Data is the new oil.’ This sentence is no longer surreal because in 2024 data become extremely valuable assets. Evidently, many brand owners are doing whatever they can to legally acquire data and analyze them to thoroughly see customers’ preferences and behaviors. Data analyses can be the first step to start new, successful and highly profitable businesses. PTT Oil and Retail Business Public Company Limited (OR) is a new player in retail. Therefore, the collection and management of big data on customers and the development of data architecture for effective analyses are its urgent tasks. This is where a team of big data and AI experts from Bluebik has played its part in the retail arena full of fierce competition. The beginning of OR and Bluebik collaboration Thammarit Ritroongrote, Data Governance Division Manager and Data Protection Officer at OR, recalled his supervisor’s assignment for him to use data from various sources to support informed decisions on plans so ...

Delve Deep into the World of Data to Be Well-Rounded in the Universe of Consulting Like “Peace Kittapas”

“If I know more about data, I’ll work more efficiently and won't waste my time and others’.” Despite having loads of experience in management consulting, when it comes to data, Peace knew less than other professionals from the AI team who have been in the field for much longer. Therefore, he decided to delve deep into the world of data by signing up for online courses, studying one-on-one with the AI team manager, and culminating it with a certification test to prove his knowledge. Spoiler alert: he now holds a PL-300: Microsoft Power BI Data Analyst certification. To top it off, he accomplished all this within just two months! How did he achieve so much in such a short time? How does being knowledgeable in data contribute to his career as a management consultant? What life lesson did he learn from this? Let’s find out in the article. Deeper Expertise VS Broad Knowledge Having graduated with a Bachelor's Degree in Business Administration (International Program) fr...

Bluebik: the perfect PMO of Central Retail Digital

Companies now need their own digital distribution channels to offer impressive purchase experience to their target groups of customers. With such digital tools, companies can also see customers’ behaviors and preferences. The collected data will be beneficial to their business in the future. The design of platforms and software for all companies under an umbrella is a huge task for Central Retail Digital which is a business unit of Central Retail. The unit functions like a software development company responsible for creating and maintaining e-Commerce systems as well as online and offline platforms of the whole conglomerate. Supha Jinkumphanao, Head of Transformation Program Management Office of Central Retail Digital, shared the pain points that she experienced after executives had laid down a policy to merge the platforms of all companies into one for the conveniences of developing and improving features and scaling up business swiftly and flexibly. That led to the “Core Re...