{"id":8676,"date":"2025-11-21T08:00:00","date_gmt":"2025-11-21T01:00:00","guid":{"rendered":"https:\/\/bluebik.com\/insight\/ais-bytes-to-billions\/"},"modified":"2025-11-21T08:00:00","modified_gmt":"2025-11-21T01:00:00","slug":"ais-bytes-to-billions","status":"publish","type":"insight","link":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/","title":{"rendered":"What Must Be Invested to Become a Digital First Company and the Art of Managing Gen Z Who Will Drive the Organization\u00a0"},"content":{"rendered":"\n<p>In the &#8220;Bytes to Billion: Unlocking Digital Fortune&#8221; course by AIS,&nbsp;Pochara&nbsp;Arayakarnkul, CEO of&nbsp;Bluebik&nbsp;Group, shared important topics on business development in a world entering the &#8216;Digital First&#8217; era with AI as the core technology, and the main group that needs focus is the &#8216;Digital Natives&#8217; or young people who grew up with the digital world\u2014namely Gen Z and beyond\u2014who are becoming the main customer group and main force in organizations. Therefore, understanding young people&#8217;s insights is extremely important.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/1LI-Post-Event-AIS-1024x683.jpg\" alt=\"\" class=\"wp-image-7513\" srcset=\"https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/1LI-Post-Event-AIS-1024x683.jpg 1024w, https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/1LI-Post-Event-AIS-300x200.jpg 300w, https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/1LI-Post-Event-AIS-768x512.jpg 768w, https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/1LI-Post-Event-AIS-1536x1024.jpg 1536w, https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/1LI-Post-Event-AIS-900x600.jpg 900w, https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/1LI-Post-Event-AIS.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In this opportunity,&nbsp;Patcharaporn&nbsp;presented two main topics: how to invest to become a Digital First Company and the art of managing Gen Z, which is crucial for driving organizations.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s&nbsp;look at each topic one by one.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10 Things Organizations Must Invest\u00a0In\u00a0to Become a Digital First Company\u00a0<\/strong><\/h3>\n\n\n\n<p>As&nbsp;Bluebik&nbsp;works closely with many leading organizations, continuous Research and Development is necessary. This has revealed investment patterns showing what companies wanting to transform into Digital First enterprises invest in, resulting in these 10 conclusions:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Hyper-personalized Omnichannel: The right offer, at the right time, through the right channel\u00a0<\/strong><\/h4>\n\n\n\n<p>Organizations must be able to respond to the diverse needs of individual customers by segmenting into &#8216;Segment of One&#8217; rather than groups. They must deeply understand customer behavior through &#8216;Micro Moment Personalization&#8217; or data collection from the Internet of Things or CCTV footage to see the customer&#8217;s shopping journey. Importantly, AI plays&nbsp;a major role&nbsp;in planning and presenting products or services personalized to individuals.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2. Hybrid Automation: Blended automation systems\u00a0<\/strong><\/h5>\n\n\n\n<p>While some tasks can use technology 100%, others still require humans. Therefore, automation should be used alongside human work for interactions or managing complex tasks.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3. Augmented Intelligence: Using AI to enhance human work capabilities\u00a0<\/strong><\/h5>\n\n\n\n<p>Let AI serve as an &#8216;assistant,&#8217; whether as Copilot or AI Agent, to support human work such as reducing work time or increasing productivity. Experienced workers can&nbsp;leverage&nbsp;AI even more effectively.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4. Cloud Utilization: Using cloud services\u00a0<\/strong><\/h5>\n\n\n\n<p>Using Cloud services helps reduce investment in servers that&nbsp;aren&#8217;t&nbsp;fully&nbsp;utilized, reducing cash flow burden and increasing flexibility to scale up or down&nbsp;immediately&nbsp;according to fluctuating business needs.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>5.\u00a0DevSecOps: Development + Security + Operations\u00a0<\/strong><\/h5>\n\n\n\n<p>Today&#8217;s market demands continuously developed products, requiring technology to increase deployment opportunities for functions, features, or&nbsp;new updates&nbsp;much faster\u2014from months to days.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>6. Partnership API: Managing APIs to connect with partners\u00a0<\/strong><\/h5>\n\n\n\n<p>Linking&nbsp;software systems or applications together to create new services and exchange data, such as connecting with partners on e-commerce platforms.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>7. Cyber Security: Cybersecurity\u00a0<\/strong><\/h5>\n\n\n\n<p>Many leading organizations choose to invest in cybersecurity because increased digital dependence comes with risks. Statistics show Ransomware attacks or hacking for ransom occur every 2 seconds, with retail businesses often being primary targets. There are also Supply Chain Attacks through related partners or suppliers, such as email spoofing to change account numbers, including Social Engineering or attacks targeting humans as the system&#8217;s weak point directly.&nbsp;<\/p>\n\n\n\n<p>Therefore, organizations must seriously invest in cybersecurity, including using AI to detect threats and improve internal processes.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>8. Hyper-scalability Modernization: Upgrading existing systems for unlimited scalability (Hyper-scalability)\u00a0<\/strong><\/h5>\n\n\n\n<p>Creating processes for organizations to improve and redesign existing IT systems and infrastructure to accommodate workload and user growth rapidly and unlimitedly (Hyper-scale) while&nbsp;maintaining&nbsp;performance and stability.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>9. Digital Trust: Building digital confidence\u00a0<\/strong><\/h5>\n\n\n\n<p>Elevating stakeholder confidence in the organization&#8217;s management and protection of personal data, intellectual property, and transactions.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>10. AI-powered Risk Management: Managing risk with AI\u00a0<\/strong><\/h5>\n\n\n\n<p>Using AI to improve and enhance the organization&#8217;s entire risk management process, from identification, assessment, monitoring, to managing those risks.&nbsp;<\/p>\n\n\n\n<p><strong>Patcharaporn\u00a0also suggested<\/strong> that reaching these 10 points requires &#8216;3 main pillars&#8217;:\u00a0<\/p>\n\n\n\n<p><strong>1. Digital Native Team<\/strong> or teams that grew up with digital\u00a0<\/p>\n\n\n\n<p><strong>2. Dynamic Demand Ready<\/strong> or the organization&#8217;s ability to adapt or respond to customer needs and business opportunities\u00a0<\/p>\n\n\n\n<p><strong>3. Light Speed Velocity<\/strong> or executing everything at maximum speed in all organizational dimensions\u00a0<\/p>\n\n\n\n<p>And for having a Digital Native Team,&nbsp;Patcharaporn&nbsp;elaborated in the next main topic, which is:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Art of Managing Gen Z Who Will Be the Core in Driving the Organization\u00a0<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Understanding Gen Z&#8217;s Key Characteristics\u00a0<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital Native: They grew up with the internet, social media, and experienced the COVID-19 era, which made the digital world even more significant.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social Media Usage Behavior: Young people\u00a0frequently\u00a0use platforms like YouTube, TikTok, and Instagram, primarily watching short-form videos.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Information Searching: They\u00a0don&#8217;t\u00a0primarily use Google but use social media platforms and trust Influencers.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication: They prefer short, concise, informal communication, using abbreviations and emojis (with different meanings from\u00a0previous\u00a0generations), and dislike phone calls.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Importance of Social World: They spend\u00a0significant time\u00a0on social media, believe interesting activities must be shareable on social, and their social media profile is their &#8216;CV&#8217; or identity.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dopamine-Driven:\u00a0Social media\u00a0creates addiction to happiness and quick feedback (Dopamine Hits), so they prefer short, quickly stimulating content.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global Influence: They quickly absorb cultural trends from abroad.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shaped by Algorithms: Their perspectives and thoughts are shaped by social media algorithms, making everyone see different content.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anxiety and Stress:\u00a0They&#8217;re\u00a0more prone to stress than other generations from social media comparisons, Information Overload, and burnout.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work From Home (WFH): Young people are accustomed to online learning and working from home, so they highly value work flexibility. 100% office attendance no longer meets their needs.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Having &#8216;Strategies&#8217; to Manage Gen Z\u00a0<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Using Understanding in Communication\u00a0<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leaders should embrace content and platforms that Gen Z uses.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a &#8216;Gen Z Translator&#8217; or young employees on the team to help bridge and understand young people.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adjust communication style to be short, informal, using chat channels instead of phone calls or email.\u00a0<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Creating Motivation and Recognition\u00a0<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use Gamification such as competitions or challenges in work and provide instant rewards.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give rewards that can be shared on social media.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create organizational goals linked to Social Impact.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assign short, concise, non-boring tasks (Pomodoro Technique).\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote Micro-learning throughout the work journey.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide data-based Feedback, not just feelings.\u00a0<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Enhancing Quality of Life, Mental Health, and Growth Space\u00a0<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize Wellness and Mental Health, such as having mental health benefits.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide\u00a0appropriate environment\u00a0and tools for Hybrid work.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Help them build strong Digital Brand and CV for themselves.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create clear Career Path and continuous growth\u00a0opportunities, because\u00a0Gen Z\u00a0frequently\u00a0changes jobs, so show them concrete growth space.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, organizational&nbsp;leaders should be good role models, open-minded to learning and understanding the differences of each generation, to enable efficient collaboration and drive the organization to grow in the digital era and&nbsp;ultimately become&nbsp;a Digital First Company.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transform into a Digital First Company with 10 strategic investments and master Gen Z management. Expert insights on AI, automation, and talent. <\/p>\n","protected":false},"featured_media":8678,"template":"","featured_insight":[],"insight_topic":[],"insight_industry":[],"insight_service":[],"class_list":["post-8676","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Must Be Invested to Become a Digital First Company and the Art of Managing Gen Z Who Will Drive the Organization\u00a0 - Bluebik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Must Be Invested to Become a Digital First Company and the Art of Managing Gen Z Who Will Drive the Organization\u00a0 - Bluebik\" \/>\n<meta property=\"og:description\" content=\"Transform into a Digital First Company with 10 strategic investments and master Gen Z management. Expert insights on AI, automation, and talent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluebik\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/1LI-Post-Event-AIS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/insight\\\/ais-bytes-to-billions\\\/\",\"url\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/insight\\\/ais-bytes-to-billions\\\/\",\"name\":\"What Must Be Invested to Become a Digital First Company and the Art of Managing Gen Z Who Will Drive the Organization\u00a0 - Bluebik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/insight\\\/ais-bytes-to-billions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/insight\\\/ais-bytes-to-billions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bluebik.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Thumbnail-AIS.png\",\"datePublished\":\"2025-11-21T01:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/insight\\\/ais-bytes-to-billions\\\/#breadcrumb\"},\"inLanguage\":\"vi-VN1\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bluebik.com\\\/vn\\\/insight\\\/ais-bytes-to-billions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi-VN1\",\"@id\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/insight\\\/ais-bytes-to-billions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bluebik.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Thumbnail-AIS.png\",\"contentUrl\":\"https:\\\/\\\/bluebik.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Thumbnail-AIS.png\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/insight\\\/ais-bytes-to-billions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Must Be Invested to Become a Digital First Company and the Art of Managing Gen Z Who Will Drive the Organization\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/#website\",\"url\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/\",\"name\":\"Bluebik\",\"description\":\"Bluebik\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bluebik.com\\\/vn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi-VN1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Must Be Invested to Become a Digital First Company and the Art of Managing Gen Z Who Will Drive the Organization\u00a0 - Bluebik","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/","og_locale":"en_US","og_type":"article","og_title":"What Must Be Invested to Become a Digital First Company and the Art of Managing Gen Z Who Will Drive the Organization\u00a0 - Bluebik","og_description":"Transform into a Digital First Company with 10 strategic investments and master Gen Z management. Expert insights on AI, automation, and talent.","og_url":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/","og_site_name":"Bluebik","og_image":[{"width":1920,"height":1280,"url":"https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/1LI-Post-Event-AIS.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/","url":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/","name":"What Must Be Invested to Become a Digital First Company and the Art of Managing Gen Z Who Will Drive the Organization\u00a0 - Bluebik","isPartOf":{"@id":"https:\/\/bluebik.com\/vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/#primaryimage"},"image":{"@id":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/#primaryimage"},"thumbnailUrl":"https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/Thumbnail-AIS.png","datePublished":"2025-11-21T01:00:00+00:00","breadcrumb":{"@id":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/#breadcrumb"},"inLanguage":"vi-VN1","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/"]}]},{"@type":"ImageObject","inLanguage":"vi-VN1","@id":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/#primaryimage","url":"https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/Thumbnail-AIS.png","contentUrl":"https:\/\/bluebik.com\/wp-content\/uploads\/2025\/11\/Thumbnail-AIS.png","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/bluebik.com\/vn\/insight\/ais-bytes-to-billions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bluebik.com\/vn\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/bluebik.com\/vn\/insight\/"},{"@type":"ListItem","position":3,"name":"What Must Be Invested to Become a Digital First Company and the Art of Managing Gen Z Who Will Drive the Organization\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/bluebik.com\/vn\/#website","url":"https:\/\/bluebik.com\/vn\/","name":"Bluebik","description":"Bluebik","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bluebik.com\/vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi-VN1"}]}},"_links":{"self":[{"href":"https:\/\/bluebik.com\/vn\/wp-json\/wp\/v2\/insight\/8676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluebik.com\/vn\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/bluebik.com\/vn\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluebik.com\/vn\/wp-json\/wp\/v2\/media\/8678"}],"wp:attachment":[{"href":"https:\/\/bluebik.com\/vn\/wp-json\/wp\/v2\/media?parent=8676"}],"wp:term":[{"taxonomy":"featured_insight","embeddable":true,"href":"https:\/\/bluebik.com\/vn\/wp-json\/wp\/v2\/featured_insight?post=8676"},{"taxonomy":"insight_topic","embeddable":true,"href":"https:\/\/bluebik.com\/vn\/wp-json\/wp\/v2\/insight_topic?post=8676"},{"taxonomy":"insight_industry","embeddable":true,"href":"https:\/\/bluebik.com\/vn\/wp-json\/wp\/v2\/insight_industry?post=8676"},{"taxonomy":"insight_service","embeddable":true,"href":"https:\/\/bluebik.com\/vn\/wp-json\/wp\/v2\/insight_service?post=8676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}