Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited (BBIK), said that when business competition depends on speed, data and adaptability, the organizations that continue to use conventional IT infrastructures are subject to severer constraints concerning costs, the complicated structures of conventional IT infrastructures (legacy infrastructure), security risks and the limitation of data application to create business value. Cloud migration provides organizations with the infrastructures that support their future growth. However, the fastest migration or “lift and shift” alone does not guarantee successful cloud migration. The process must begin with comprehensive assessment, the selection of appropriate migration methods and organized project management. Cloud migration should not be carried out across the board and one method of cloud migration does not fit all systems.

Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited (BBIK), said that when business competition depends on speed, data and adaptability, the organizations that continue to use conventional IT infrastructures are subject to severer constraints concerning costs, the complicated structures of conventional IT infrastructures (legacy infrastructure), security risks and the limitation of data application to create business value. Cloud migration provides organizations with the infrastructures that support their future growth. However, the fastest migration or “lift and shift” alone does not guarantee successful cloud migration. The process must begin with comprehensive assessment, the selection of appropriate migration methods and organized project management. Cloud migration should not be carried out across the board and one method of cloud migration does not fit all systems.

Phiradol Koopthavonrerk, cloud migration specialist at Orbit Digital Company Limited under Bluebik Group, said that what are frequently overlooked are the analysis of connection and dependency among systems and performance baseline determination before system migration. Unless organizations see how the workloads of systems are connected, how many resources they consume and what are their latency requirements, it is difficult for them to work out a suitable migration strategy.

“Without a clear framework, organizations may succeed in technical cloud migration but the migration may not benefit their business. So, cloud migration must cover system assessment, strategy formulation, execution, follow-ups and the management of parties concerned to make the cloud be not only a new form of IT infrastructure but also the foundations for growth,” Miss Phiradol said.

Bluebik shares its 5-step framework for cloud migration. With the framework, organizations can develop systematic cloud migration plans which cover understanding about old systems, the selection of suitable migration strategies, operations with risk management, follow-ups and post-migration optimization. With the framework, cloud migration will create real and long-term business value. The framework consists of 5 important steps – the comprehensive assessment of old systems before migration, the selection of suitable migration methods, execution with plans and quality control, follow-ups and post-migration optimization and the alignment of project management and parties concerned.

1) Comprehensive assessment of old systems before migration

The first step of cloud migration is to thoroughly assess the existing systems of organizations. The assessment covers infrastructures, applications, databases, system integration and the actual resource utilization. The assessment will show the systems that are vital to business, the systems that have technical limitations, the systems that pose risks and the levels of cloud migration compatibility of systems.

Good system assessment should involve IT infrastructure inventories, application assessment, database assessment, dependency mapping, security and compliance assessment and performance baselines. Data collected from the assessment provide a basis for the design of desired architecture, the determination of resource sizes on the cloud and the formulation of migration plans that suit actual use.

2) Selection of suitable migration methods

After understanding all systems, organizations must select suitable migration methods. They should not choose a single method for the migration of all systems because different systems have different business significance, technical complication and levels of migration readiness. Migration strategies are as follows. 

• Retain – Some systems will remain in their conventional environment if their migration is unnecessary or is not worth investment, their existence in the cloud is planned to be short-lived or there is any security or legal limitation.
• Retire – Unused systems are shut down.
• Rehost – Existing systems are migrated to the cloud immediately without a code change. This can be done quickly and suits mass migration.
• Relocate – This refers to virtual machine (VM) migration from old environments to new ones with few changes.
• Repurchase – Software-as-a-service (SaaS) solutions are adopted.
• Replatform – Systems are migrated to the cloud and some components are adjusted to enhance efficiency.
• Refactor – System refactoring is carried out for the maximum use of cloud-native architecture.

Bluebik takes the view that replatform and refactor highly benefit business value especially for the organizations that need to accelerate system development to support future growth and use cloud-native services effectively.

3) Execution with plans and quality control

Execution is the migration of systems to the cloud. It covers infrastructure configuration, the preparation of new environments, the migration of system workloads, the relocation of databases, the code changes and pipeline adjustments that are necessary, system tests and cutovers in difference environments. This concerns system integration tests (SIT), user acceptance tests (UAT) and production, for example.

For the systems that are complex and considerably connected, wave-based migration allows organizations to migrate systems in stages, reduce risks and handle impacts on business more effectively than all-in migration.

Moreover, organizations should have clear plans to cope with the problems that may occur during migration, especially problems with the systems that are crucial to business operations or must be operational around the clock.

4) Follow-ups and post-migration optimization

Cloud migration is not complete on the day when systems are successfully migrated to the cloud. Organizations must keep following up the functions of systems and finetuning them to guarantee that new systems can operate as planned when it comes to efficiency, stability, security and costs.

After cloud migration, organizations should set their systems to support key areas including security, data backups, system supervision and cost optimization. Organizations should also follow up important indicators and cloud costs in order to find opportunities to have the resources that suit actual use, cut unnecessary use and maintain cloud contributions to business value after systems go live.

5) Alignment of project management and parties concerned

Cloud migration is the kind of transformation that concerns many parties including executives, business units, IT teams and users. Therefore, a cloud migration project and the parties concerned must be managed systematically so that everyone shares a common goal from the start.

For highly complicated migration projects, experts in strategies, technologies and the management of large-scale projects (strategic PMO) can reduce risks and increase the probability of success. If cloud migration is in experts’ capable hands, it will mean not only the migration of systems to the cloud but also the greater degrees of competitiveness, growth and flexibility of the organizations that carry out cloud migration.

“As technology controls the speed of business, organizations should not postpone their cloud migration projects until their existing systems cease to function. This is the strategic decision that should be translated into action right away. As some organizations remain too reluctant to migrate their systems to the cloud, their competitors may be applying the cloud to create new services, reduce the limitations of their existing systems and further develop their AI or data analytics for their competitive edge,” Mr. Pochara concluded.

Therefore, cloud migration means to move not only systems but also organizations to new levels of competitiveness. The organizations that start their cloud migration correctly can reduce risks, control costs and make the cloud a vital tool for sustainable business value.

For more information about Bluebik, please visit www.bluebik.com. Bluebik also provides updates via its “Bluebik Group” account on Facebook and LinkedIn.

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Bluebik Chief Executive Officer Pochara Arayakarnkul said that from 2026 onward technology will play new roles. Instead of being a factor behind quick changes at organizations, it will become the core infrastructure of business and overall economy. Therefore, the government and private sectors attach more importance to investment in digital infrastructures and long-term plans. This happens obviously to AI-related projects. Organizations are aware that they will have competitive edge if they effectively apply technology and AI. Less adaptive organizations are likely to have limitations which obstruct their business and long-term growth.

“After technology becomes the core infrastructure of business, the next step of development for organizations is to create the digital ecosystems which systematically integrate data, technology, personnel and cross-departmental collaboration. This upcoming complexity of technology and the growing digital networks show that digital development remains crucial for all sectors, especially financial, insurance, retail, communication, health and government sectors. Therefore, Bluebik is seriously preparing its organization to deal with the fast dynamics of business directions and technology so that it can help clients achieve their transformation goals smoothly and effectively,” Mr. Pochara said.

The 2026 business plan of Bluebik comprises three core strategies which go along with market trends, support long-term growth and prove its status as a world-class consultancy with global leadership. The three core strategies are as follows.

1) Client Value & Marketing Innovation

This refers to “upsell” and “cross-sell”. Services are expanded for existing clients. Simultaneously, customer bases are broadened both inside and outside Thailand. Targets are potential clients such as those in the government sector and business sectors in the fields of education, health and energy. In addition, new business opportunities are created through cooperation with business partners. Services and solutions are developed to follow technology megatrends namely AI, cloud computing and sustainability.

2) Operational Excellence & Scalable Growth

Operations must meet standards and become more flexible. Bluebik plans to double its workforce within this year, continuously develop personnel’s skills and apply AI in its operations to raise productivity, enhance efficiency and reduce operating costs.

3) Strategic Expansion & Long-Term Growth

For long-term growth, Bluebik must strengthen collaboration with business partners, grow through mergers and acquisitions and restructure itself to increase recurring income and support investment and large-scale projects in the future.

“Bluebik has been growing for over a decade. It wins trust from clients as more than 80% of new clients return to repeat orders. So, Bluebik is confident that its 2026 business plan will provide for business expansion and sustainable growth as expected,” Mr. Pochara concluded.

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Bluebik Group Public Company Limited (BBIK), a leading consultancy on digital enterprise transformation, by its Chief Experience Officer Soranun Choochut has signed an academic cooperation agreement with Thammasat Business School. Under the agreement, both parties will develop special curricula to ready students and business executives for competition in the consulting industry and the digital business era. This crucial collaboration will provide Thai human resources with skills essential in the future in three following areas.

1) Curriculum Partnership in Strategic Management Consulting – Bluebik is determined to integrate its strategic, digital and technological expertise with its first-hand experience gained from collaboration with leading organizations and academic knowledge to develop the Management Consulting curriculum which focuses on both theories and practices. The curriculum is also designed to develop important skills such as strategic direction in business, the management of resources and business risks, the formulation of strategies for sustainability and data monetization and AI application. In the curriculum, students from all levels at Thammasat Business School are encouraged to participate in relevant active learning and apprenticeship with Bluebik and business partners. This is aimed at producing the new generation of personnel who are ready for international competition and able to create sustainable growth for Thailand.

2) Future Leadership Program – Executives and key opinion leaders in various industries will share their strategic perspectives to enhance the potential, visions and leadership of Thai executives so that they can cope with the new world of business driven by digitalization and sustainability. The program will trigger learning through private leadership forums where subjects will be discussed in great depth, perspectives will be exchanged and thoughts will be crystalized.

3) Strategy & Research Collaboration – Bluebik will exchange expertise with Thammasat University Research & Consultancy Institute (TU-RAC) which plays important roles in research and consulting for organizations. In-depth information, high-quality researches and strategic concepts will be integrated with the digital experience and technology of Bluebik to develop the guidelines and frameworks that will increase the potential of organizations and support the sustainable development of the country.

Assistant Professor Dr. Nopporn Ruangwanit, Director of Bachelor’s Degree in Business Administration (International Program) at Thammasat Business School of Thammasat University, said the collaboration with Bluebik will further improve the quality of curricula at Thammasat Business School and they will keep pace with the dynamic world of business. This will happen through first-hand experience, modern case studies and the application of new technologies. This is a great opportunity for students interested in the consulting field of work. The two above-mentioned curricula will be piloted in 2026. In addition, they can be further developed into other curricula to meet personnel demand in the digital and AI era.

“Bluebik will collaborate with not only educational institutions in Thailand but also international ones as well as world-class technology and AI partners to provide Thais with access to knowledge breakthroughs and to produce the new-generation personnel who will thrive in the business world that is spinning faster amid greater challenges,” Mr. Soranun concluded.

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As well, the company unveils its strategies and business plans for both short and long-term implementation. The strategies and business plans respond to economic trends and will develop the capabilities of Bluebik to meet the requirements of modern businesses and follow business trends to secure its sustainable growth.

Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited (BBIK), said the listing on the SET that happens as planned reflects the excellent business capabilities and development that have continued at Bluebik for 11 years. The SET listing also enhances liquidity and boosts confidence among shareholders, institutional investors, individual investors and Thai and foreign fund managers. Importantly it supports the future expansion of Bluebik which will better prove its leadership in end-to-end digital transformation and AI-led enterprise digital transformation at the regional level.

“2025 is another year full with challenges resulting from economic uncertainties and local and international conflicts. So, the company adjusts strategies to cope with forthcoming situations while laying foundations for long-term growth. The company does believe that digital transformation remains crucial for modern businesses. This particularly concerns AI application in the business sector which is still at its first wave. When situations improve or have clear directions, investment in technology will return to its normal degree because technology and innovation investment must happen on a regular basis,” Mr. Pochara said.

For short-term strategies and business plans, Bluebik emphasizes the enhancement of work processes, cost reduction and the end-to-end services that meet the requirements of modern businesses. These cover AI-led enterprise digital transformation which integrates AI into core services, as well as proactive sales strategies, upskill and reskill plans for employees and ever-growing collaboration between the parent company and subsidiaries.

For long-term strategies and business plans, Bluebik focuses on strengthening its business ecosystem by growing through mergers, acquisition and joint ventures, having potential subsidiaries listed in a stock exchange and developing end-to-end technology solutions to serve growing demand for digital transformation.

“The listing on the SET demonstrates Bluebik’s determination to expand its business at the regional level. We are ready to grow business, increase technology and innovation capabilities and introduce the new services that meet the needs of modern businesses. This aims at competitiveness enhancement, secure growth, sustainable returns and long-term value for all groups of shareholders and stakeholders,” Mr. Pochara concluded. 

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The performance in the first quarter of 2025 slowed down from the fourth quarter of 2024 naturally due to the group’s preparation for new bidding contests and the seasonal effect which caused revenue in the late quarter to grow faster than that of other quarters because project implementation was quickly delivered in accordance with the annual budget expenditure of clients. However, BBIK is confident that its business will grow strongly in the second quarter because project delivery will increase according to plans. There are also other positive factors that are supporting the planned business expansion of the group. They include virtual bank development, growing markets in the government sector and results from the new bidding contests that will raise the revenue  backlogfrom the second quarter onwards. As of March 2025, the revenue backlog of the group of companies (including joint ventures) rose to 1,063 million baht. Of it, 866 million baht will be recognized within this year, comprising 683 million baht from the parent company and its subsidiaries and 183 million baht from joint ventures. The remainder will be gradually recognized from 2026 to 2029.

Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited (BBIK), said the performance of BBIK turned out as expected in the first quarter. Normally the first quarter is the time for preparation for new bidding contests and the revision of operation plans and strategies in accordance with the overall economic circumstance. This year businesses face challenges at unprecedented degrees worldwide. However, BBIK is still confident that investment in technology and innovation remains crucial for business organizations, especially for leading players in such industries as banking, finance, retail, insurance and health. They need to cope with the rapid changes of technology development, consumers’ behaviors and business trends.

“Economic uncertainty may cause some organizations to delay or carefully plan their investment. Thus, Bluebik has adjusted its operation plans and service strategies. We focus on changing the strategies of sales and service departments so that the organizations of their clients can create business opportunities, cope with the rapid changes of technology and global contexts and increase efficiency in their own management,” Mr. Pochara said.

The adjusted operation plans and strategies concern the 2 main areas as follows.

1) Service and sales strategies have been adjusted for BBIK to break into new markets and expand services for existing clients.

• Sales personnel enhance their efficiency and seriously approach clients with growth potential in the government sector. BBIK expects to raise revenue contribution from the government sector to more than 8% this year from 5% last year and expand services for existing clients by introducing tailor-made services.
• Excellence in end-to-end digital transformation services is highlighted. It ranges from the formulation of business strategies to expertise in technology and innovation. BBIK emphasizes AI-led enterprise digital transformation which concerns the application of artificial intelligence to support thorough business transformation. This is to help clients deal with business operations in the future when AI is a major component. BBIK supports clients in preparing their technology and business strategies and developing IT infrastructures, applications, advanced AI models and personnel.

2) Intra-organizational management is upgraded for cost reduction and efficiency 

• The management of Bluebik’s IT personnel is improved systematically to keep a balance between the number of IT experts and long-term demand for digital transformation in Thailand and other countries.
• Efficiency has been boosted when it comes to collaboration between the parent company and subsidiaries. This happens through the reorganization of business units and the increase in the utilization rate of subsidiaries. 
• Employees participate in upskilling and reskilling programs to reduce the cost of outsourcing. 

To achieve its long-term growth, BBIK will enhance its capacities to implement largescale projects, expand services and grow its customer bases through collaboration with the business partners that have networks in many countries. In addition, BBIK is preparing for its listing on the Stock Exchange of Thailand (SET) in the middle of this year.

“Regarding its strong growth over the past 11 years, the group is confident that it can successfully handle economic challenges this year as it has always done. For this year, the group is continuously determined to develop its end-to-end services concerning digital transformation and AI-led enterprise digital transformation to meet the technology demand that will eventually return to normal. This is because steady technology development is crucial especially as the world of business is reaching a turning point where AI significantly drives it,” Mr. Pochara concluded.

For more information about Bluebik, please visit www.bluebik.com. The group also shares updates through its “Bluebik Group” account on Facebook and LinkedIn.

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Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited (BBIK), said the 2024 annual general meeting of BBIK acknowledged the reports of the group’s operating results for the year 2024. The group had 1,507 million baht in revenue and 314 million baht in net profit. The shareholders’ meeting also approved the separate financial statements and the consolidated financial statement of the group and its subsidiaries and allocated profit for legal reserves and dividend payment for 2024.

BBIK will pay a cash dividend at 0.22 baht per share based on 200,015,474 shares in total. The payment will be no more than 44,003,404 baht and account for 32% of net profit from the separate financial statements after legal reserves. The remaining net profit will be paid as the final instalment for the acquisition of Innoviz Solutions Company Limited and kept as working capital to achieve the long-term growth of the group, maintain its liquidity and reduce borrowing and loan interest with financial institutions. The book closing date to determine shareholders’ right to receive the dividend will be on April 30, 2025. The ex-dividend date (XD) will be on April 29, 2025. The dividend payment date is scheduled for May 20, 2025.

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Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited, said that AI application in the business sector is still in its initial stage, so from now on AI transformation is on the uptrend. Gartner said in its latest report that the AI application demand of organizations worldwide grow by 16.9% annually on average (from 2023 to 2027) and their total spending on AI application will reach US$443 billion in 2027. Bluebik takes the view that the organizations that outperform peers in AI application have competitive edge and will influence other players to finally use AI with strategies. The circumstance creates opportunities for Bluebik while it is in a perfect position to benefit given its workforce of over 1,000 tech talents, its experience and its “Bundled Services” strategy that is based on AI. Therefore, Bluebik will be showing greater performance while being able to meet the requirements of the digital projects that it will implement for its corporate clients.

“AI is the technology that business organizations must apply but there are considerable challenges and obstacles to successful AI transformation. For example, AI investment may not go along with strategies. Organizations may lack the IT infrastructures that can support their AI application in the future. AI models may not be properly developed. Organizations may not have cybersecurity measures and guidelines for effective AI application,” Mr. Pochara said.

Bluebik uses AI to connect all its core services (Bundled Services) so that AI can effectively boost business growth. Bluebik has integrated AI into its five core services as follows.

1) Strategy – Services in this category concern the formulation of strategies for AI application and investment in proper AI tools to suit the goals and business requirements of different organizations. These services cover the formulation of business strategies, data strategies and AI strategies.

2) IT infrastructure development – This refers to the development of the platforms and infrastructures that guarantee the smooth operation and application of complex AI models to support the future expansion of digital systems at organizations (scalability).

3) The development of enterprise resource planning (ERP) – AI can be applied to support ERP development. It increases efficiency. With AI, data can be faster processed, analyzed and used to support wise business decisions.

4) Project management – The management of large-scale AI projects is full of complications and challenges. Stakeholders and employees are encouraged to use technologies throughout their organizations (AI adoption). There are guidelines for communications and change management to ensure that projects can be successfully implemented and fulfill business requirements within specified timeframes and budgets.

5) Cybersecurity – Cybersecurity is strengthened with the AI solutions that can detect threats swiftly and prevent any damage from cyberthreats efficiently.

“Bluebik designed the ‘Bundled Services’ strategy to serve demand for AI transformation. The main objective is to help corporate clients reduce risks from AI-related projects and apply AI efficiently and effectively. The strategy also supports business modernization in Thailand and boosts competitiveness in the borderless world,” Mr. Pochara concluded.

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