A brand’s ability to truly understand its customers—their behaviors, preferences, and expectations—creates a powerful advantage. It not only drives repeat purchases but also turns loyal customers into trusted advocates who attract new ones.

For more than 60 years, Thai Yamaha Motor, a leading Japanese motorcycle manufacturer and distributor in Thailand, has recognized this competitive edge. In recent years, the company has accelerated its digital marketing efforts to connect effectively with its target audiences—digital-savvy consumers who spend hours online each day. However, the challenge lay in the company’s Big Data, which existed in fragmented, non-integrated forms, limiting its potential to support long-term business growth.

According to Phongstorn Ermongkonchai, Chief Executive Officer of Thai Yamaha Motor, Bluebik was invited to join this mega-project among a range of business partners. With its strengths in sharp strategy, technology readiness assessment, and commitment to stakeholder needs—from customers to nationwide dealers—Bluebik was able to design an IT solution that seamlessly enhances Yamaha’s digital marketing across every touchpoint.

“Bluebik played a pivotal role in integrating customer data into a unified Big Data platform. This has empowered Yamaha’s digital marketing to deliver clearer, more impactful results—not just in boosting sales for dealers, but also in strengthening two-way communication between the brand and its customers. Ultimately, it helps us win their hearts and turn them into lifelong Yamaha customers,” said Phongsathorn.

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