“What kind of professionals is Bluebik looking for?” That was the opening question of our conversation with Ping – Siphong, Director of Digital Excellence & Delivery (DX) at Bluebik — the person overseeing both the System Analyst (SA) and Backend teams.
Throughout the discussion, Ping shared thought-provoking insights about the qualities modern professionals should develop, especially in this era when AI is reshaping the future of work.
So, what are the main attributes that Ping considers essential? Let’s deep dive into his three key attributes!
1. AI Mindset: Using AI to Make Work Easier and Faster Than Ever
The main quality that Ping-Siphong, Director of Bluebik’s powerhouse DX team, is looking for is the ability to leverage AI to complete work more efficiently and at a higher quality. This helps professionals reduce repetitive tasks, while giving the organization more time to create even better solutions. Ping explains:
“The first thing we’re looking for right now is definitely an AI Mindset. During interviews, we always ask if the candidate has ever used AI. If they say yes, we’ll ask how. To me, if someone hasn’t used AI at all, it might mean they haven’t realized how important it is to eliminate repetitive or low-value tasks — which is necessary. We believe that people who use AI can work faster and better.”
“So, when someone says they haven’t tried AI, we’ll ask from another angle about what they’ve been able to optimize. If they’ve built templates or created systematic workflows, that’s still a plus. But ultimately, I’m more interested in those who already use AI in their work because we’re an organization that needs higher productivity than others. For example, an SA (System Analyst) who’s had developer experience before will have an advantage over those who haven’t. That’s because using AI through coding can significantly boost productivity compared to those who can’t.”
Ping believes that AI Mindset is especially vital for SA roles, as using AI to create better specifications (Specs) will become a foundation of future work.
“Some roles might not immediately see how to start using AI to boost productivity — like SA roles. So, when we began introducing this change, we started building AI Mindset across the team. We encouraged team members to explore how they could use AI in their daily work — in any way possible — but in a structured and measurable way.”
“For instance, each project usually contains multiple API (Application Programming Interface) Specs. The team believed AI could help, so we let members propose new ideas and compare results. It turned out to be a success, and we shared those outcomes across the team. We kept repeating this — learning, improving, and adopting the best approach. Gradually, everyone became more confident and familiar working with AI. Then we leveled up to more complex Specs, like connecting to external APIs or standard APIs, and found that AI really helped speed things up. That’s why I believe AI Mindset is the first and most important quality everyone on our team must have.”
2. Growth Mindset: Always Using Time Wisely for Self-Development
The next important quality after an AI Mindset is a Growth Mindset, which can be reflected in how someone approaches continuous learning — not limited to work hours. If professionals see opportunities to spend their free time developing skills, deepening expertise, or exploring more about AI, that’s a strong sign of growth potential.
“It could be learning more about something they’re genuinely passionate about. They need to have clarity in themselves because, as consultants, we must always be ahead of our work — and ahead of our clients. That means constantly reflecting on what we still need to improve.”
Ping illustrated this mindset with an example from Bom, a Senior System Analyst who works directly under his supervision:
“As I once told him, for SA work, if you create good Specs, the evolution of AI Coding will soon make it possible to convert those Specs directly into code. What impressed me about Bom was that he went back to learn how it could be done. He took additional courses and came back to show me what he’d learned. He said he did it outside work hours, purely out of his own passion. When I looked at it, it was good enough to use. If I see something that looks like a quick win and doesn’t take much time, I’ll have the team try it right away. I really appreciate that he proactively learned to prepare for what’s ahead.
“He even started building small proof-of-concept ideas to test what he’d learned, without me asking him to. That’s a clear sign of someone with a strong Growth Mindset.”
3. Team Mindset: Seeing the Importance of Teamwork Filled with Understanding
“When problems happen — like project delays or workflow issues — the best way to fix them is to talk openly as a team about what’s blocking us, how we can improve the process, and how we can help one another,” Ping says
One of the questions Ping often asks during interviews is:
“If a teammate can’t complete their work on time, what would you do?”
The answers that stand out to him are those showing empathy and accountability — addressing the issue through open conversation rather than passing the problem to others.
Ping believes teamwork is at the heart of the DX culture — a team known for its close relationships and mutual understanding. He fosters this by treating himself not as a boss, but as an older brother to his team
“When I lead, I don’t see myself as a boss. I usually tell my team that I’m more of a Big Brother. We’re their older siblings, and they’re like our younger ones. We can talk about everything — life, work, our future — and even hang out together. There’s hardly anything we need to hide from each other. I tell them that when they take care of their own juniors later, I want them to use the same approach. Of course, they can adapt it to their own style. What matters most is keeping that sibling-like bond. When something happens, the team feels comfortable enough to open up, and that leads to real solutions.”
“I believe the closer people are, the better the work goes,” Ping says. Passing this sibling-style culture down from generation to generation makes everyone feel united and ready to face challenges together.
Growth and Chances: Growth Opportunities at Bluebik Amid a World Demanding Transformation
As Director of DX, Ping sees growth not as a one-way street. While Bluebik has clear expectations for its people, the company is equally committed to helping every employee reach their full potential.
“Each year, we’re ready to promote and support talented team members as soon as we see their potential to grow to the next level. We can immediately tell them, ‘You can seize this opportunity,’ with evidence to back it up. Bluebik truly wants people to grow according to their individual potential — and when they do, the company grows along with them. So, if someone meets the criteria, we’ll present their case for promotion along their chosen career path. They can talk directly with the Director about which direction they want to grow, over how many years, and we’ll always be there to support that growth.”
“Other organizations might look at age or educational level, or years of experience, but at Bluebik, we look purely at capability and we’re always ready to support our people. That’s something I really appreciate.”
Ping also shared a story that reflects this belief:
“There’s one team member who joined us just three months ago from a very large corporation. The transition wasn’t easy — it took time to adapt. In the first month, they were quite stressed out. But now, they’re smiling and ready to take on new challenges. They pushed themselves hard to improve, and it showed. Eventually, they got promoted to Senior level and even referred a friend to join us. Seeing that kind of progress makes me really proud.”
Beyond personal growth, the DX team’s projects also deliver real impact at scale — benefiting thousands to millions of people. This sense of purpose becomes another milestone that many at Bluebik deeply value, feeling proud that their work makes people’s lives easier.
Moreover, the future is full of opportunities to create impactful work with many organizations.
“The future of business over the next 4–5 years will definitely move toward AI Transformation. To achieve that, organizations must first go through Digital Transformation — converting everything from paper to digital. Every business needs to start doing this to survive.”
What Ping describes represents tremendous opportunity, and Bluebik is ready to move forward with like-minded professionals who share the same goals, embracing the many changes ahead so both individuals and the organization can grow together.
If you’ve read this far and are ready to take on challenging work together, don’t wait!
👉 Come join Bluebik — explore open positions at https://bluebik.com/th/job/
