Bluebik Group Public Company Limited (BBIK), a leading consultancy in digital enterprise transformation, has released information on its performance in the first quarter of 2026. During the period, the parent company generated 81 million baht in net profit, rising by 11% year-on-year, and 371 million baht in total revenue, going up by 7% from a year earlier, despite negative factors and economic challenges related to geopolitical conflicts. The performance proves Bluebik is growing steadily as it enhances efficiency after its restructuring last year. The growth also reflects continuously increasing demand for digital transformation to support new business models and technologies.
The first quarter performance contracted from operating results in the fourth quarter of last year due to seasonal effect. In the period, clients were shifting to their new fiscal year and initiating new projects. It was also a period of planning to bid for large-scale projects. Bluebik remains confident that its business will expand by 20% this year as expected. The outlook is based on the high revenue backlog of the group at 1,136 million baht as of March 31, 2026 (including the revenue backlog of joint ventures). Of the revenue backlog, 875 million baht will be recognized this year, comprising 542 million baht of the parent company and subsidiaries and 333 million baht of joint ventures. The remainder will be recognized gradually from 2027 to 2030.
Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited (BBIK), said the performance in the first quarter happened as planned, especially the year-on-year growth rate. For the rest of the year, the vulnerabilities and fluctuations of the world economy prompt business organizations to invest especially in efficiency enhancement for future growth and apply new technologies to cut costs. Therefore, investment in digital transformation is one of essential strategies in the business sector.
“The creation of robust digital ecosystems and digital investment optimization will be the prime goals of modern organizations. To achieve the goals, businesses need the smooth operations of internal and external systems and the seamless, safe and flexible application of technologies and innovations. This strategic complexity is beneficial to Bluebik which is the only Thai company that has comprehensive business models covering business consulting and strategic implementation. Bluebik has enough personnel to handle the large-scale projects which require specific expertise such as AI transformation, application and system modernization, cloud migration, digital architectural design, data infrastructure creation and supper app development,” Mr. Pochara said.
Other main factors behind the growth of Bluebik this year are its more flexible management and the establishment of Bluebik Digital Company Limited which focuses on efficiency enhancement through centralization, greater research and development capabilities and the standardization of innovations. These guarantee the punctual delivery of the services that create business value for client organizations.
Bluebik has more than 1,000 tech talents, most of whom are at Bluebik Digital. Bluebik plans to expand its workforce by 10% this year to end its personnel constraint which happened last year. Also, Bluebik is increasing the efficiency of its personnel through upskill and reskill programs, aiming to raise its staff utilization rate from 60% to 70% within this year to handle large-scale and highly complex projects and meet local and international demand.
“The company has appointed its Chief Partner Officer. Consequently, collaboration with business partners will intensify this year. Bluebik will be a strategic tech enabler, capable of continuously developing new products and solutions. Its recurring income will rise, its client base will expand and the group will be able to grow further through mergers, acquisitions and joint ventures which will strengthen its revenue sources and raise its business value in a sustainable manner,” Mr. Pochara concluded.
