In today’s rapidly evolving business landscape, AI has become the core mechanism that leading organizations worldwide are racing to integrate into their operational structures. The strategic question executives must answer today is no longer about whether to adopt AI, but how to build the foundation that will sustainably drive the organization toward an AI-powered future. 

At the AI-Powered Workplace 2030 event hosted by Microsoft (Thailand), Pochara Arayakarnkul, CEO of Bluebik Group, shared his perspectives in the panel discussion “Leading into the Era of AI – Public and Private Sector Leaders” on the direction of AI adoption in organizations. The key insights are as follows: 

The State of AI Adoption in Thai Organizations 

Currently, leading agencies in both the public sector and state enterprises, as well as most Thai organizations, have begun adopting AI. However, the level of advancement varies significantly. Most organizations remain in the Pilot Project phase or have deployed AI only in low-risk functions such as Customer Service or IT operations. 

Notably, no Thai organization has yet fully deployed AI to drive its Core Business. Meanwhile, global organizations have advanced to using AI for end-to-end decision-making in core processes—such as manufacturing operations where AI controls entire robotic systems with human personnel serving only in strategic oversight roles. This represents a competitive gap that Thai organizations must urgently close by considering the deployment of AI Agents to support core processes and enhance competitiveness. 

Three Barriers Hindering Growth 

Regarding the obstacles that continue to hinder AI adoption for driving business outcomes, Pochara identified three key barriers: 

• People — Personnel need to adapt, but overall skills and readiness remain limited. Elevating AI Literacy capabilities is therefore an urgent priority. 

• Process — Business and IT teams must communicate more effectively to build mutual understanding, as each possesses different expertise. Business teams understand the problems that arise, while IT teams have technical expertise. Integrating AI into existing workflows therefore requires enhanced communication and collaboration between both sides. 

• Technology — The lack of appropriate infrastructure, quality data, and clear Governance policies represents a critical barrier preventing AI adoption from being effectively implemented. 

Roadmap to an AI-Driven Organization 

For organizations seeking to enter a new era where AI serves as the primary driving force, Pochara presented a five-point Roadmap that organizations can begin implementing today: 

• Digitize Public Services — Reduce reliance on paper documents and elevate IT efficiency to serve as the foundation for transformation. 

• Data Exchange — Establish standards for data storage and exchange between agencies, enabling AI to learn and create value at full potential. 

• Redefine Human Role — Review and clearly define the roles of personnel. When AI drives core operations, employees should transition to higher-value work. 

• Leverage Cloud Technology — Utilize Cloud to support scalability, reduce costs, and enable rapid access to tools. 

• Governance — Establish a clear governance framework to build confidence and ensure responsible AI deployment. 

In summary, the journey to 2030 is not merely a competition in technology, but a comprehensive preparation encompassing people, processes, and data. Organizations that begin building their foundation today and can address challenges precisely will be the ones to seize opportunities and achieve sustainable competitive advantage.