Role and Responsibility
About Bluebik – Ambition to Reality
Bluebik is the leading consultancy focusing on comprehensive advice on digital transformation to transform the capabilities of our clients through technological application. We provide transformation consulting consists of Management Consulting – advice on strategies and management, Digital Excellence & Delivery covering in-depth recommendations on digital and technological development within organizations, Strategic PMO – advice on tangible benefits and significant cost saving through clients’ business process, Big Data & Advanced Analytics – provide end to end solution for Big Data & Advanced Analytics from strategy to implementation.
About the role
As a Senior Digital Marketing at Bluebik, you will play an important role in translating our marketing strategy into actionable digital marketing initiatives. This role will primarily focus on managing and optimizing Bluebik’s digital presence across all online platforms to strengthen brand visibility and engagement.
You will be responsible for overseeing Bluebik’s social media platforms and website across the company and its subsidiaries, ensuring that all digital channels are consistently updated with high-quality content and aligned with the company’s marketing objectives. This includes planning and executing digital campaigns, managing social media content, and monitoring online performance to continuously improve reach, engagement, and overall effectiveness.
In addition, you will support the execution of integrated marketing initiatives such as events, digital campaigns, PR and content marketing while working closely with marketing managers and cross-functional teams to ensure all activities are delivered smoothly and on schedule.
The ideal candidate is highly organized, detail-oriented, and able to manage multiple projects simultaneously. A strong interest in digital marketing, social media trends, and online performance analytics will be essential to help drive the success of Bluebik’s marketing initiatives and support the team in achieving overall business goals.
Work you will do
Digital Marketing
- Monitor and analyze performance across digital channels including social media platforms (Facebook, Instagram, LinkedIn, TikTok) and develop comprehensive performance reports with strategic insights.
- Manage website analytics using tools such as Google Analytics (or similar platforms) to evaluate user behavior, traffic sources, and conversion performance.
- Hands-on experience with digital marketing tools for SEO, SEM, website optimization, and marketing automation to support campaign performance and digital growth.
- Optimize digital marketing performance through A/B testing, content optimization, and data-driven decision making across social media and website channels.
- Develop and oversee digital campaign performance, including KPIs, dashboards, and reporting structures to ensure continuous improvement of marketing effectiveness.
- Identify trends and opportunities from digital data to generate actionable insights and recommendations that support marketing strategy and campaign optimization.
- Collaborate with internal teams (content, design, and marketing managers) to identify opportunities for improvement and drive digital growth initiatives.
Marketing Strategy
- Conduct research to understand market/ industry trends, competitive landscape, competitor activities, and client preferences.
- Assist in creating marketing campaigns and initiatives that align with the brand's overall marketing objectives.
- Collaborate with the team managers and the director to transform strategic objectives into actionable marketing plans.
- Asist in executing various marketing campaigns, including digital marketing, event marketing, content marketing and PR.
PMO
- Oversee and manage assigned marketing projects to ensure alignment with the overall business strategy and objectives
- Foster collaboration between BUs and the marketing team to keep plans on track and timelines on schedule
- Collaborate with the design team to efficiently manage quality control (QC), assist in prioritizing tasks, and streamline workflows to ensure timely project completion.
Content Marketing on Tiktok (will be considered a plus)
- Work with the team to develop and implement a TikTok content strategy and themes focused on employee stories, workplace culture, and team achievements.
- Stay up-to-date with TikTok trends, tools, and features to ensure content remains relevant and innovative.
- Plan, script, work with the team to shoot and edit high-quality videos.
- Collaborate with HR and employees to feature their stories and experiences authentically.
- Act as a brand ambassador, promoting a positive and inspiring image of the workplace.
Others
- Support administrative tasks related to marketing operations, including budget tracking, files tracking and procurement.
- Other duties as assigned.
Qualifications
Let us Talk About You
If you are someone with:
- Bachelor's degree or higher in Marketing, Communications, or related field
- Superior English written and speaking skills
- Excellent presentation skill with strong logical thinking
- At least 3 years of experience in Marketing Strategy, Marketing communication, Digital Marketing and Events Management related fields that have attention to details with superior organizational and negotiation skills
- Strong project management and communication skills
- Good personality, interpersonal and presentation skills
- Well-organized and able to manage multiple projects and competing deadlines
- Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook
Why work with us
We are a team of experts in a talented community, a collaborative atmosphere where creativity is encouraged. People First, by putting people at the heart of our priorities, we foster a work environment where you can excel and grow personally and professionally. Bluebik is strived for growth and expansion, and you can be part of our success story. We combine strategy, digital delivery excellence and deep technology advisory to help our clients transform their business. At Bluebik, your career advancement starts with actions. You can manage your own career and will advance based on performance. We collaborate to create unique and outstanding experiences with our talents to empower learning and growth opportunities. Whatever your ambitions, Bluebik offers you with a highly inclusive community of talents from both tech and business worlds to realize your full potential.
What we offer
We offer impactful and challenging work with mentorship and support from direct managers and subject matter experts. You will have autonomy to manage your career path with endless opportunities for professional growth. Our comprehensive benefit package covers medical insurance, life, accident and disability insurance, wellness allowance, vaccination allowance, providence fund, flexible working arrangement, and Professional certification. Bluebik provides opportunities to become the best version of yourself!
Equal opportunity
Bluebik is an equal opportunity employer. We owe our success to the talents of our diverse team and the varying perspectives they add to our thriving community.
Recruitment agencies
Bluebik does not accept unsolicited resumes sent by recruiting agencies. Please do not forward resumes to our job postings, Bluebik employees or other parts of the business. Bluebik will not be liable to pay any fees to agencies for candidates hired as a result of unrequested resumes.