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News & Activities 18 March 2021

‘Bluebik’ Introduces Its Board of Directors Strengthening Business Competencies

March 18, 2021 – Bluebik Group Public Company Limited, the leading consulting firm on strategies and management based on innovations and technologies, introduced its board of directors who have gained comprehensive experiences in business administration from their roles at top-class business establishments in the country. The company is determined to become a top consultancy with its readiness to help customers transform their business to ensure success in the digital era. The company is aiming to be listed on the Market for Alternative Investment (mai) within this year.

The board of directors led by “Mr. Thana Thienachariya” together with 4 executive committees will strengthen Bluebik by ensuring its efficiency and promoting managerial standard in the organization

The board of directors led by “Mr. Thana Thienachariya” together with 4 executive committees will strengthen Bluebik by ensuring its efficiency and promoting managerial standard in the organization. The four executives are as follows. 


– Mr. Kanchit Bunajinda – He chairs The risk policy committee of the company and is a member of its nomination and remuneration committee. He has expertise in designing strategies, investment as well as merger and acquisition (M&A). He is also a committee in leading companies in the fields of retail and property development including Central Retail Corporation Public Company Limited and Robinson Public Company Limited.

– Mr. Chalakorn Panyashom – He is the chairman of the company’s nomination and remuneration committee, also, an audit committee member. Currently, he is an executive and the Chief Operating Officer for digital TV at Workpoint Entertainment Public Company Limited. He has played important roles in turning around digital TV business and making Workpoint a leader in the Thai entertainment industry.

– Mr. Vasit Kanjanahuttakit – He heads the audit committee of the company and is a member of its risk policy committee and nomination and remuneration committee. Mr. Vasit is an executive of Srisawad Corporation Public Company Limited which provides loan services to retail customers.

– Mr. Pongsuk Hiranprueck – He is an audit committee member of the company. He has proven his expertise in media business for over 20 years and is the Chief Executive Officer of Show No Limit Company Limited that produces various forms of online content and is widely recognized as leading online media organization in the field of technology in Thailand.

Additionally, Mr. Thana Thienachariya revealed after assuming the chairmanship that Bluebik is a consultancy in digital transformation and gathers people with expertise equivalent to that of internationally recognized companies.


It is driven by people of the new generation who understand and catch up with the rapidly changing world of business. Therefore, Bluebik is capable of enhancing the competitiveness of Thai business organizations by designing effective strategies and developing the innovations that will help them break their limits and pave the way for their real business growth. The company milestone is to be listed on the Market for Alternative Investment (mai) within this year.

Mr. Pochara Arayakarnkul, Chief Executive Officer of Bluebik

Mr. Pochara Arayakarnkul, Chief Executive Officer of Bluebik, expected the introduced board of directors will strengthen management and facilitate business administration at the company.


“I am very pleased and honored that all the directors who are notable and greatly respected in the business sector will play significant roles in sharing knowledge, capabilities and experiences from the perspectives of high-level executives to maximize the efficiency of the company and enable it to achieve its goal to become a leading consultancy in Thailand.” Mr. Pochara said.

Bluebik Group Public Company Limited is a consultancy on digital transformation. It focuses on increasing the capabilities of Thai business organizations with comprehensive technological application. The transformation consulting consists of Management Consulting – advice on strategies and management, Digital Excellence & Delivery covering in-depth recommendations on digital and technological development within organizations, Strategic PMO – advice on tangible benefits and significant cost saving through clients’ business process, and Big Data & Advanced Analytics – provide end to end solution for Big Data & Advanced Analytics from strategy to implementation. The company bases its consulting services on profound understanding about business contexts in Thailand and has more than 130 consultants with experiences from world-class consulting firms.


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