News & Activities 10 July 2024

Aura Wellness and Bluebik implement SAP S/4HANA for business expansion and leadership in health and beauty industry

Aura Wellness, a player in health and beauty business, together with Bluebik, a leading consultancy on end-to-end digital transformation, have developed and implemented “SAP S/4HANA” – the latest version of SAP cloud-based business administration software. The innovative technology supports digital transformation, accurate and efficient data management and comprehensive and highly secure intra-firm integration. SAP S/4HANA provides the foundations for the exponential growth of Aura Wellness in the future.

Mr. Jetbodin Prakoonsuksapan, Chief Executive Officer of Aura Wellness Group, said that players in health and beauty business are facing fierce competition and fighting tooth and nail for market shares. Under the circumstance, operators must always be active and expand business to welcome more customers. Aura Wellness Group has opened 13 branches of Aura Bangkok Clinic in Greater Bangkok. It becomes a market leader and has expanded to dietary supplements and spa services. Now Aura Wellness sees technology application as vital to its competitive edge.

“We have studied many ERP systems and found that the system that supports rapid and enormous expansion can lead to exponential growth. SAP S/4HANA is the fundamental system that serves our demand. It is the strong infrastructure that makes all business processes smooth and precise and supports exponential growth,” Mr. Jetbodin said.

Apart from wise system selection, it is also crucial for Aura Wellness to have a team that can develop, deploy and tune the infrastructure to perfectly serve business requirements and goals. After studying experience in digital transformation and expertise in system development, Aura Wellness decided to collaborate with Bluebik Group Public Company Limited (BBIK) and SAP in an investment project for its system development.

Mr. Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited, said Bluebik feels highly honored that Aura Wellness entrusts it to develop the system that will drive the business growth of Aura Wellness in the future. Today, resource management within organizations is an important factor for business growth. Successful ERP application will form a basis for efficient business operations, better data and financial management and exponential growth.

Mr. Warat Laithong, ERP Advisory Director of Bluebik Group Public Company Limited, said that his experience in SAP system development suggests that SAP S/4HANA will increase the visibility of businesses within Aura Wellness Group including beauty, dietary supplement and spa businesses. The newly developed system speeds up paperwork and accounting and facilitates back-office operations. In addition, big data in the system can be processed and analyzed to support business innovation in the future.

Kulwipa Piyawattanametha, Managing Director for Indochina of SAP Thailand, said SAP Thailand is very pleased with Aura Wellness’s selection of the cloud-based ERP solution, “GROW with SAP”. This collaboration underlines the mission of SAP to offer innovation and technology to guarantee stable growth for business organizations in Thailand and the region. “SAP S/4HANA Cloud Public Edition” develops expansion potential for all business units and companies within groups of companies. The solution enables the real-time analysis of big data which means precise decisions. This results from the capability of artificial intelligence when the SAP S/4HANA Cloud Public Edition is in use. The solution can also be connected with various systems and processes in organizations such as systems for human resource management, sales, accounting and product management. Therefore, organizations can use the solution for their new business models in the future.

This collaboration marks an important milestone in the health and beauty industry. Bluebik and SAP accompany Aura Wellness in the latter’s progress in doing business by international standards. SAP S/4HANA Cloud Public Edition obtains and processes data swiftly. It cuts management costs, measures performances precisely, is efficient and supports the changes that are essential for technological competitiveness.