Bluebik Group Public Company Limited (BBIK), a leading consultancy on end-to-end digital transformation, has introduced its AI transformation concept focusing on applying artificial intelligence for business development. It has come up with a new strategy of integrating AI into all its core services (Bundled Services) to enable business organizations to apply AI at their maximum efficiency. Importantly, the new strategy can reduce AI project failure risks. The Bundled Services strategy covers strategy formulation, IT infrastructure development, enterprise resource planning, project management and cybersecurity.
Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited, said that AI application in the business sector is still in its initial stage, so from now on AI transformation is on the uptrend. Gartner said in its latest report that the AI application demand of organizations worldwide grow by 16.9% annually on average (from 2023 to 2027) and their total spending on AI application will reach US$443 billion in 2027. Bluebik takes the view that the organizations that outperform peers in AI application have competitive edge and will influence other players to finally use AI with strategies. The circumstance creates opportunities for Bluebik while it is in a perfect position to benefit given its workforce of over 1,000 tech talents, its experience and its “Bundled Services” strategy that is based on AI. Therefore, Bluebik will be showing greater performance while being able to meet the requirements of the digital projects that it will implement for its corporate clients.
“AI is the technology that business organizations must apply but there are considerable challenges and obstacles to successful AI transformation. For example, AI investment may not go along with strategies. Organizations may lack the IT infrastructures that can support their AI application in the future. AI models may not be properly developed. Organizations may not have cybersecurity measures and guidelines for effective AI application,” Mr. Pochara said.
Bluebik uses AI to connect all its core services (Bundled Services) so that AI can effectively boost business growth. Bluebik has integrated AI into its five core services as follows.
1) Strategy – Services in this category concern the formulation of strategies for AI application and investment in proper AI tools to suit the goals and business requirements of different organizations. These services cover the formulation of business strategies, data strategies and AI strategies.
2) IT infrastructure development – This refers to the development of the platforms and infrastructures that guarantee the smooth operation and application of complex AI models to support the future expansion of digital systems at organizations (scalability).
3) The development of enterprise resource planning (ERP) – AI can be applied to support ERP development. It increases efficiency. With AI, data can be faster processed, analyzed and used to support wise business decisions.
4) Project management – The management of large-scale AI projects is full of complications and challenges. Stakeholders and employees are encouraged to use technologies throughout their organizations (AI adoption). There are guidelines for communications and change management to ensure that projects can be successfully implemented and fulfill business requirements within specified timeframes and budgets.
5) Cybersecurity – Cybersecurity is strengthened with the AI solutions that can detect threats swiftly and prevent any damage from cyberthreats efficiently.
“Bluebik designed the ‘Bundled Services’ strategy to serve demand for AI transformation. The main objective is to help corporate clients reduce risks from AI-related projects and apply AI efficiently and effectively. The strategy also supports business modernization in Thailand and boosts competitiveness in the borderless world,” Mr. Pochara concluded.
