Bluebik Group Public Company Limited (BBIK), a leading consultancy on digital transformation and AI-led enterprise digital transformation, has proved its business excellence which overcame critical economic uncertainties in the first half of 2025 as the parent company made a net profit of 146 million baht during the period. The profit rose by 38% year-on-year from its 110-million-baht net profit generated in the first half of 2024. Its total revenue stood at 712 million baht, increasing by 0.5% year-on-year, despite reorganization within the group of companies in early 2025 when parts of its workforce were transferred to be the key personnel of its joint ventures. The reorganization reduced revenue from employees on secondment. However, revenue collected from services for external clients soared by 14% year-on-year.
In the second quarter of 2025, the parent company made a net profit of 74 million baht (showing a net profit margin of 20%, up from 13% a year earlier). The net profit went up by 79% year-on-year and 2% quarter-on-quarter. Revenue during this period increased by 8% year-on-year and 5% quarter-on-quarter to 365 million baht.
At the end of June 2025, the revenue backlog of Bluebik increased to 1,082 million baht. Of the sum, more than 755 million baht will be recognized within this year, comprising 505 million baht from the parent company and subsidiaries and 250 million baht from joint ventures. The remainder will be gradually recognized from 2026 to 2029.
Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited (BBIK), said the end-to-end digital transformation services of Bluebik perfectly meet clients’ demand. The parent company and subsidiaries have enhanced their efficiency and expanded their markets by targeting medium-sized clients and governmental organizations. Consequently, Bluebik has maintained its growth amid the negative factors and economic uncertainties that have existed since the beginning of 2025.
“Although Thailand will be facing geopolitical conflicts and a global trade slowdown in the second half of this year, the company expects the clear details of the tariffs that the United States imposes on Thailand will prompt businesses to quickly change themselves to maintain their competitiveness. Thus, technology adoption and efficiency enhancement through continuous digital transformation will resume and so will investment in the technology and innovation that will support future expansion and follow trends in trading. Clients are likely to invest in worthwhile, expertise-relevant and comprehensive projects proposed by Bluebik which focuses on perfectly meeting their business requirements. So, the company is confident that its business in the second half of the year will show strong growth,” Mr. Pochara said.
The overall information technology market in Thailand will be expanding in 2025. Gartner Inc predicts that IT spending in Thailand will soar by 7.9% from the previous year with an overall investment being estimated at about 996 billion baht. The fastest growth rate of the investment, 17%, will happen to data centers, followed by a 16.1% rise for investment in enterprise software. This reflects that Thai businesses are speeding up their investment in digital infrastructures and technology solutions to benefit from the growth of digital economy.
Bluebik views that the above-mentioned trend of technology investment significantly justifies the growth of its services, especially its Digital Excellence & Delivery and ERP services that are being delivered to the clients that require systems to support their growth and competitiveness. In addition, digital transformation remains crucial for organizations in many sectors including financial institutions, insurance firms, energy companies, manufacturers, communication and technology businesses and organizations in the government sector which attaches more importance to technology adoption. There are, for example, virtual banks and the government’s Cloud First Policy to promote cloud computing among governmental organizations. Therefore, technology investment will be increasing in Thailand and thus benefit the business of Bluebik.
“Bluebik has changed considerably since its inauguration 11 years ago. Its business has been expanding. The number of its employees increased from two digits to four digits today. It was listed in the mai in 2021 and moved to the SET within four years (in July 2025). This proves the determination to endlessly develop for the sake of sustainable growth. Therefore, the company is confident that it can overcome challenges and achieve its business goals in 2025 like it always did in the past,” Mr. Pochara concluded.
For more information about Bluebik, please visit www.bluebik.com. Bluebik also provides updates via its “Bluebik Group” account on Facebook and LinkedIn.
