Bluebik Group Public Company Limited (BBIK), a leading consultancy on digital enterprise transformation, by its Chief Experience Officer Soranun Choochut has signed an academic cooperation agreement with Thammasat Business School. Under the agreement, both parties will develop special curricula to ready students and business executives for competition in the consulting industry and the digital business era. This crucial collaboration will provide Thai human resources with skills essential in the future in three following areas.
1) Curriculum Partnership in Strategic Management Consulting – Bluebik is determined to integrate its strategic, digital and technological expertise with its first-hand experience gained from collaboration with leading organizations and academic knowledge to develop the Management Consulting curriculum which focuses on both theories and practices. The curriculum is also designed to develop important skills such as strategic direction in business, the management of resources and business risks, the formulation of strategies for sustainability and data monetization and AI application. In the curriculum, students from all levels at Thammasat Business School are encouraged to participate in relevant active learning and apprenticeship with Bluebik and business partners. This is aimed at producing the new generation of personnel who are ready for international competition and able to create sustainable growth for Thailand.
2) Future Leadership Program – Executives and key opinion leaders in various industries will share their strategic perspectives to enhance the potential, visions and leadership of Thai executives so that they can cope with the new world of business driven by digitalization and sustainability. The program will trigger learning through private leadership forums where subjects will be discussed in great depth, perspectives will be exchanged and thoughts will be crystalized.
3) Strategy & Research Collaboration – Bluebik will exchange expertise with Thammasat University Research & Consultancy Institute (TU-RAC) which plays important roles in research and consulting for organizations. In-depth information, high-quality researches and strategic concepts will be integrated with the digital experience and technology of Bluebik to develop the guidelines and frameworks that will increase the potential of organizations and support the sustainable development of the country.
Assistant Professor Dr. Nopporn Ruangwanit, Director of Bachelor’s Degree in Business Administration (International Program) at Thammasat Business School of Thammasat University, said the collaboration with Bluebik will further improve the quality of curricula at Thammasat Business School and they will keep pace with the dynamic world of business. This will happen through first-hand experience, modern case studies and the application of new technologies. This is a great opportunity for students interested in the consulting field of work. The two above-mentioned curricula will be piloted in 2026. In addition, they can be further developed into other curricula to meet personnel demand in the digital and AI era.
“Bluebik will collaborate with not only educational institutions in Thailand but also international ones as well as world-class technology and AI partners to provide Thais with access to knowledge breakthroughs and to produce the new-generation personnel who will thrive in the business world that is spinning faster amid greater challenges,” Mr. Soranun concluded.
