Bluebik Group Public Company Limited (BBIK), a leading consultancy on digital enterprise transformation, has unveiled its business plan for 2026. The plan focuses on greater performances, workforce preparation for large-scale projects, access to potential markets and service expansion to pave the way for sustainable growth. Despite an economic slowdown, Bluebik is confident its business will grow by 20% this year because, at organizations, demand is rising for digital transformation, especially demand concerning artificial intelligence (AI), virtual banks and cloud-first policies.
Bluebik Chief Executive Officer Pochara Arayakarnkul said that from 2026 onward technology will play new roles. Instead of being a factor behind quick changes at organizations, it will become the core infrastructure of business and overall economy. Therefore, the government and private sectors attach more importance to investment in digital infrastructures and long-term plans. This happens obviously to AI-related projects. Organizations are aware that they will have competitive edge if they effectively apply technology and AI. Less adaptive organizations are likely to have limitations which obstruct their business and long-term growth.
“After technology becomes the core infrastructure of business, the next step of development for organizations is to create the digital ecosystems which systematically integrate data, technology, personnel and cross-departmental collaboration. This upcoming complexity of technology and the growing digital networks show that digital development remains crucial for all sectors, especially financial, insurance, retail, communication, health and government sectors. Therefore, Bluebik is seriously preparing its organization to deal with the fast dynamics of business directions and technology so that it can help clients achieve their transformation goals smoothly and effectively,” Mr. Pochara said.
The 2026 business plan of Bluebik comprises three core strategies which go along with market trends, support long-term growth and prove its status as a world-class consultancy with global leadership. The three core strategies are as follows.
1) Client Value & Marketing Innovation
This refers to “upsell” and “cross-sell”. Services are expanded for existing clients. Simultaneously, customer bases are broadened both inside and outside Thailand. Targets are potential clients such as those in the government sector and business sectors in the fields of education, health and energy. In addition, new business opportunities are created through cooperation with business partners. Services and solutions are developed to follow technology megatrends namely AI, cloud computing and sustainability.
2) Operational Excellence & Scalable Growth
Operations must meet standards and become more flexible. Bluebik plans to double its workforce within this year, continuously develop personnel’s skills and apply AI in its operations to raise productivity, enhance efficiency and reduce operating costs.
3) Strategic Expansion & Long-Term Growth
For long-term growth, Bluebik must strengthen collaboration with business partners, grow through mergers and acquisitions and restructure itself to increase recurring income and support investment and large-scale projects in the future.
“Bluebik has been growing for over a decade. It wins trust from clients as more than 80% of new clients return to repeat orders. So, Bluebik is confident that its 2026 business plan will provide for business expansion and sustainable growth as expected,” Mr. Pochara concluded.
