Experience Design

Overview
What to expect
What we offer
Meet the team

Bluebik Experience Design helps businesses transform strategy into experiences that deliver measurable results.

We translate strategic objectives into customer experiences that are felt and measurable across business outcomes, crafting every flow, pixel, and interaction with precision. Our designs are intelligence-ready, able to sense, adapt, and collaborate across journeys when integrated with your tech stack. Research, product design, and UX engineering work as a unified stack, guided by craftsmanship-first principles. We focus on proof, not promises, committing to conversion, NPS/CSAT, cost-to-serve, churn, and time-to-value.

What to expect

See the System

Align stakeholders, analyze the market, audit analytics, and conduct rapid field research to uncover opportunities, identify constraints, and validate strategic bets.

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Make it Tangible

Translate insights into a clear North-Star narrative, detailed flows, and interactive prototypes, including motion, microcopy, and accessibility considerations.

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Prove the Bet

Test assumptions through usability labs, in-product A/B experiments, guardrail metrics, and decision memos—ensuring nothing is shipped without evidence.

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Ship with Confidence

Design tokens, specs, and UX engineering with developers. Automated design QA, Storybook, performance budgets.

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Scale the Capability

Establish DesignOps, governance rituals, playbooks, and team development programs to maintain high-quality experiences across projects.

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Measure the Business

Link experience changes to key business metrics such as conversion, retention, and cost-to-serve, ensuring design decisions translate into measurable impact.

What we offer

1. Discover

  • Experience Assessment: We walk the real customer journey to identify drop-off points and friction. We also evaluate speed (INP) and accessibility, delivering an opportunity map, quick wins, and a baseline scorecard to guide improvements.
  • Visioning Workshop: We facilitate intensive CXO-to-squad sessions that translate insights into tangible, clickable prototypes, validated through rapid testing with real users.
  • Experience Strategy: We convert the vision into clear goals, signals, and metrics. We plan product instrumentation for continuous learning and set performance requirements for a snappy user experience.
  • Empathy, Built-in: Through contextual inquiries and empathy mapping, we gain a deep understanding of user behavior, align teams, and embed human-centric design into every step of the process.

2. Design

  • UX/UI Design: We craft clear information architecture (IA) and intuitive task flows to simplify processes and reduce errors. Our designs incorporate meaningful motion and micro-interactions, focusing on performance and edge-case handling.
  • Design System (Built-in): We develop a tokens-first design system that serves as a single source of truth for colors, spacing, and typography. Figma Variables and a documented Storybook component library ensure design consistency and prevent regressions across products.
  • Service Design: We draw insights from frontline staff and customer interviews to create service blueprints that map every customer step to backend actions. We design handoffs, define SLAs, and plan for failure recovery across all channels.
  • Branding Design: We craft a digital-first identity system, defining visual tone, brand voice, and motion for UI contexts, ensuring accessible and performant visuals.
  • Usability & Accessibility Testing: We plan realistic tasks and observe user behaviour to uncover friction points. We use small, frequent cycles to surface issues quickly, evaluating with assistive-technology users to ensure inclusive design by default.

3. Build & Experiment

  • UX Engineering: We collaborate closely with developers to implement designs, wire design tokens, and document interaction behaviors in Storybook.
  • Experimentation: We design and execute A/B tests, telemetry tracking, and guardrails to validate hypotheses. Every experiment is aimed at generating actionable insights, not noise.
  • Personalization & Nudges: We create journey logic, triggers, and ethical nudges that respect user intent, helping guide behavior while delivering personalized and contextually relevant experiences.

4. Scale & Govern

  • DesignOps: Establish rituals, SLAs, quality standards, and dashboards to maintain consistent design excellence while delivering at speed.
  • Capability Uplift: Provide playbooks, workshops, and hands-on mentoring for product, design, and engineering teams to strengthen skills and sustain high-quality outcomes.

5. Intelligence-Ready Experiences

  • Assistant & Chatbot Journeys: Design conversation flows, escalation paths, and transparency/consent guardrails to deliver smart, human-centric automated experiences.
  • Automated Design QA: Implement content checks, localization readiness, and diffing processes to maintain design quality and consistency at scale.

Meet the team

Soranun Choochut

Chief Experience Officer

Experience Design

Makorn Tongsawate

Project Management Lead, Associate Director

Experience Design

Makorn DE

Patchara Asawametigapong

Associate Director

Experience Design

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