Hello! Welcome to Behind the Scenes: The Life of a Marketing Intern at Bluebik as part of the B.I.G. Internship 2026 program.
Before everyone dives into our lives at Bluebik, we’d love to introduce ourselves first. Let’s get started!
Introduction
Kanwara (Neuy), a fourth-year student from the Faculty of Communication Arts, Chulalongkorn University
Kaewpraparn (Kamkaew), a fourth-year student from the Bachelor of Business Administration, Thammasat University.
Why Bluebik?
Neuy: For me, I always heard about Bluebik from many friends, both from the same faculty and other faculties. Then, I started following Bluebik’s work on social media. I noticed that their marketing approach was quite different from what I was familiar with, as it mainly focused on B2B communication and business-oriented content. This challenge encouraged me to step out of my comfort zone and explore marketing from a new perspective at Bluebik Group.
Kamkaew: I first learned about Bluebik through a senior from my faculty and later had the opportunity to speak with the recruitment team again at a Career Fair. It helped me gain a clearer understanding of how a Digital Transformation company does marketing. They focused on communicating the company’s expertise and building the brand’s credibility. I found this approach both interesting and challenging, which inspired me to pursue the opportunity to learn more and gain firsthand experience in this field.
Our Individual Roles
Kamkaew: I assisted with the Event activities under the supervision of P’Kong (Chaiwat). With prior experience organizing activities at my university, I developed an interest in event planning, including coordinating and overseeing the overall flow of an event. This led to an opportunity to support P’Kong in managing the company’s events. The main responsibility was to organize events to increase awareness of the company’s services among its target audience. Some events were organized solely by Bluebik, while others were held in collaboration with our business partners. I gained an understanding of Bluebik’s services, the company’s overall business context, the key messages our partners wanted to communicate, and the needs of our clients, who were mostly at the executive level. Their perspectives and expectations differ significantly from those of general consumers that I was more familiar with.
Neuy: I am keen to learn about content writing in the business aspects. Therefore, I was responsible for the Content role under the guidance of P’Pleng (Narinrat). My main task was to read articles on Bluebik’s website and turn them into short and engaging social media content, considering the target audience, post format, and appropriate tone of voice. For each task, I usually prepared several options for P’Pleng to review and then refined them based on feedback to make the content clearer and more engaging. Through this process, I gained valuable experience in content writing from a business-oriented perspective, something I had never done before.
What We Worked on Together
Beyond our individual responsibilities, we also had the opportunity to work together. Our team encouraged us to share ideas and execute actions, such as creating short clips for Bluebik’s TikTok channel, from developing concepts to planning, filming, and preparing editing briefs. This allowed us to fully utilize our ideas and oversee the content creation process.
Here are some of the short clips we had been working on:
We also worked on research and data analysis tasks that required attention to detail and systematic thinking, and we shared with the team for further strategic development. This was challenging but helped us improve our skills and grow closer as a team.
However, our experience wasn’t limited to office work. We also had the opportunity to attend several company events, including a press conference and the launch of Bluebik Digital. Being there allowed us to see the team’s behind-the-scenes work and to support them in different areas as assigned. It was a great opportunity to gain hands-on experience outside the office that is both enjoyable and valuable. At the same time, it helped us better understand various roles within PR and Marketing Communications, and how everything comes together in real execution.
Intern life, besides working
Our internship experience was a mix of knowledge, fun, and valuable experiences. It started with a team environment that was open to ideas and always willing to support one another. We often brainstorm together to come up with fresh marketing ideas, while also updating our progress and catching up with our supervisors every week. Our team is very lovely and supportive, which made the working atmosphere feel relaxed rather than stressful. It also helped improve the overall quality of the work we produce.
Our team worked in a hybrid format, alternating between working from the office and working from home, which offered great flexibility. The atmosphere was especially lively on office days, with some corners, such as the snooker table, where we often played during lunch breaks. It’s a great way to relax and recharge before getting back to work. There is also a snack cabinet and drinks available in the pantry for whenever we feel a bit hungry. We can easily grab something to boost our energy.
Another highlight of interning here is the monthly activities organized by the company. Whether it’s Children’s Day, Chinese New Year, or other special occasions, the company often arranges small celebrations with meal boxes, games, and prizes. These activities give us a chance to spend time with colleagues in a casual atmosphere.
Our Takeaways
Neuy: Interning at Bluebik gave me the opportunity to learn many new things, both new knowledge and new people. Through my responsibility in content role, I learned the process from ideation and writing to publishing, while also gaining insights into the business world and its leaders’ perspectives by reading articles and turning it into content. The experience also pushed me out of my comfort zone and helped me understand marketing from the perspective of a consulting firm, while building meaningful friendships with my team, such as Kamkaew and fellow interns, along the way.
Kamkaew: This internship has helped broaden my perspective on both marketing and event management. It allowed me to see the bigger picture, from understanding what messages a business wants to communicate and what type of content resonates with the audience, to considering the overall experience that participants take away from an event. It encouraged me to think more strategically and to be more confident in asking questions, sharing ideas, and working with various teams. Through this process, I gained a clearer understanding that successful projects rely on strong teamwork and coordination across different functions. Most importantly, the supportive and approachable atmosphere within the team made this internship not only a valuable professional experience but also a fun learning journey.
We hope our story gives a clearer picture of what there is to learn in PR & Marketing Communications within a consulting firm like Bluebik.
Lastly, both of us are truly grateful for the opportunity to intern at Bluebik. This experience allowed us to learn from real-world work, discover more about ourselves, and build meaningful friendships, which make this internship enjoyable and truly memorable.
