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Success stories 11 January 2024

Bluebik: the perfect PMO of Central Retail Digital

Companies now need their own digital distribution channels to offer impressive purchase experience to their target groups of customers. With such digital tools, companies can also see customers’ behaviors and preferences. The collected data will be beneficial to their business in the future.

The design of platforms and software for all companies under an umbrella is a huge task for Central Retail Digital which is a business unit of Central Retail. The unit functions like a software development company responsible for creating and maintaining e-Commerce systems as well as online and offline platforms of the whole conglomerate.

Supha Jinkumphanao, Head of Transformation Program Management Office of Central Retail Digital, shared the pain points that she experienced after executives had laid down a policy to merge the platforms of all companies into one for the conveniences of developing and improving features and scaling up business swiftly and flexibly. That led to the “Core Replatforming” project.

Central Retail Digital and Bluebik collaboration begins

“Whenever we have a new project, we look for the best vendor in each field relevant to it. We did so for this project. We found vendors for most tasks and had yet only to find a project management office (PMO) to smooth project implementation. At that point, we thought of Bluebik, the name of a capable team that we believe could fill the gap for us.”

          Project management office (PMO) is a unit duty-bound to manage large-scale projects (each of which may include small projects) of an organization and to ensure that projects are implemented according to preset timeframes and budgets. Good PMOs must guarantee the standard of project activities and be able to identify and quickly stop the risks that may derail projects. Also, good PMOs must do communications, coordination and follow-ups with people concerned and solve problems for seamless project implementation.

Why is it crucial to have a good PMO?

“As I said earlier, for each project we had many vendors and a team of 20-30 staff members of different races who worked on it from different locations during the COVID-19 pandemic. Without a team that can coordinate work and solve problems effectively, a project can be obstructed or stalled.”

Ms. Supha said that Bluebik firstset up project governance. It recommended the scrum of scrums technique that was like a war room where everyone shared the problems that happened and affected work. There they could exchange ideas and solutions and support one another for project progress.

Bluebik which is experienced in managing considerable projects, both small and big, pointed out that the most common risks of projects concerned their time, cost and scope. The risks are known as “triple constraint”. If they are left uncontrolled, project success can be jeopardized.

A good impression on Bluebik

“Apart from the scrum of scrums technique that our team still uses although the project was concluded, I must say that Bluebik has the skillset that supports the success of projects. As well, unlike other vendors, Bluebik’s teams at operational and executive levels have in-depth knowledge about the industries of its clients and clearly understand e-Commerce. So, they gave us perfect support, proposals and suggestions.”

Bluebik’s services exceed expectation

“Besides coordination and follow-ups with people concerned, Bluebik also presented the progress reports that are easy to understand. As well, it warned of all possible risks in the project without waiting for a problem to happen. I feel that Central Retail Digital is lucky to have the outcome-oriented company help implement the project.”

          With the expertise of its teams, when Bluebik offered its strategic PMO services, it not only followed up and coordinated the project for successful implementation but also helped supervise overall activities so that they were always responsive to the business requirements of its client and optimized the client’s operations.

Bluebik provides clients with quality services through these four key procedures.

  1. Derive strategic roadmap – understand business requirements and develop long-term operation plans or roadmaps. 
  2. Establish governance – design the implementation framework of each project and the duties and responsibilities of all parties involved and implement each project as planned.
  3. Manage and execute project plan – assure executives and their teams that project activities will be conducted seamlessly and they will be regularly informed of their project progress.
  4. Stimulate sustainable performance and deploy change – At the conclusion of each project, Bluebik recommends the persons who can take over project supervision to smooth project implementation in the future.

We have end-to-end PMO services for corporate clients. The services range from governance setup to execution control and guarantee the successful implementation of digital transformation strategies.

For more information or consulting, please contact us at:

[email protected] 

☎ 02-636-7011