The key to sell limited edition products is to make customers feel their exclusive ownership of the products. This special feeling starts when customers place orders. To impress customers and convince them to repeat orders, Carnival, a multi-brand Thai dealer of stylish clothes and limited edition sneakers, has looked for the best solution to guarantee that loyal customers receive desired products directly, not through any middleman.
“Apart from the bots that block real customers from buying exclusive items, we are also affected with our website either stalling or crashing almost every time we announce product launches. This is because so many users visit our website, both humans and bots,” said Anupong Kuttikul, CEO & Co-Founder of Carnival Supply, recalling his decision to have Bluebik Titans tackle the problem.
As a cybersecurity giant, Bluebik Titans listened to, studied and analyzed the issue. Then it recommended “Cloudflare” – a security system that blocks bots and screens and manages the traffic of visitors to the website to increase server efficiency. Bluebik Titans’ team also tuned and trained the system to enhance its detection capability and prevent attacks from new bots in the future.
Mr. Anupong confirmed that the solution that Bluebik Titans has recommended is suitable and effective and absolutely meets demand. Since its application, the number of visiting bots has dropped significantly. Customers are impressed with the improved stability of the order management and shorter waiting times.
Convenient, quick and smooth channels for buyers become a main factor behind customers’ impression of brands. Expectation is usually high when it comes to limited edition products. Undeniably, Carnival has taken the right direction.
The Cybersecurity & Digital Trust service of Bluebik Titans which is under Bluebik Group helps business organizations reduce risks and strengthen their digital defense. The service covers consulting on complex cybersecurity systems, the procurement of tools and the formation of suitable strategies to guarantee accomplishments and successful digital transformation.
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