News & Activities 10 March 2021

‘Thana Thienachariya’ chairs ‘Bluebik Group’ Foreseeing it in the vanguard of consulting in Thailand

Bluebik Group Public Company Limited, a leading consultancy on strategies and management based on innovations and technologies, has appointed “Thana Thienachariya” as its chairman who will boost its strategic strength. The company has every confidence that it will become a top consultancy on digital transformation in Thailand with the concept of being the “Value Creation Consulting” firm that helps create business value and increase economic value and competitiveness to develop the sustainable growth of Thai businesses in the era of digital economy.

With Mr. Thana as its chairman, Bluebik Group will have a clear vision, determination and inspiration to become a true “Value Creation Consulting” firm on its excellence in improving the capabilities of Thai business organizations through comprehensive technological application. Its services cover Management Consulting – advice on strategies and management, Digital Excellence & Delivery – in-depth consulting on digital and technological development within organizations, Strategic PMO – recommendations on the strategic management of projects, and Big Data & Advanced Analytics – advice on big data management and advanced data analyses. Bluebik Group bases its consulting on profound understanding about business contexts in Thailand and has more than 130 staffers with experiences from world-class consultancies to deliver its services.

Mr. Thana will ensure the efficiency of the board of directors and strengthen the good corporate governance of the company. Before chairing Bluebik Group, Mr. Thana had accumulated experiences and expertise in marketing strategies and management for more than 30 years. At present, he is the marketing and public relations advisor to the chief executive officer of Siam Commercial Bank Public Company Limited. He is also a director of Purple Ventures Company Limited, a subsidiary of SCB 10X Company Limited. Mr. Thana obtained his bachelor’s degree in economics from Chulalongkorn University and master’s degree in business administration from Washington State University in the United States.

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