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10-Point Checklist for Problem-Free Vendor Selection

Vendor selection is the most important factor to ensure that a program management office (PMO) can implement a project efficiently and a business organization can be an organization of digital transformation as planned. As there are always obstacles in the path of every task, Thitiyaporn Sumetarat, Bluebik’s Strategy and Management Director, shares 10 tips for smooth and worry-free vendor selection. 1. A vendor selection team must see the big picture and thoroughly understand the work process of its organization Those with authority to select vendors should include the people who understand the overall strategies and directions of their organization and know what kind of development their organization needs. They should be high-ranking executives and the people who understand problems at the operational level and the demand and experiences of users. The understanding belongs to the middle management or supervisors who know the functions and capabilities of software in d...

Disruptive Growth, a strategy for exponential growth which makes survivors winners

Amid the COVID-19 crisis, many businesses have transformed their organizations for survival. However, survival alone is not enough. Business organizations also need growth and must figure out what they can do to ensure their real and long-term growth. As uncertainties continue on global economic recession and the rapidly changing world of business, normal growth may not suffice for businesses but the greater growth called “Disruptive Growth” can do. Wise investment is a shortcut to unlock growth potential Investment is vital to disruptive growth. Organizations must properly invest in their business to maintain its value-creating capabilities. When business organizations manage their business portfolios, they must know what is their core business and why it is so. Business organizations must also be aware of the business that is not their core one and be able to foresee their growth in the next 3 or 5 years. For the management of business portfolios, there are 2 main ...

4 Things Business Need to Know for Successful Data-Driven Marketing

In the new world of business, many people agree that data-driven marketing informs our understanding about customers, gives us clearer data about customers’ preferences and demand and has customers buy our products and services consistently. But the question is how businesses should start data-driven marketing. Today worldwide businesses attach importance to and seriously invest in data storage and analysis to remove limitations and increase growth potential for the sake of profit. Data-driven marketing is a marketing tool that helps present the products and services that impressively meet the demand of customers. Data-driven marketing needs the processes of data storage, analysis and synthesis to understand thoroughly the needs of customers in all dimensions. To guarantee successful data-driven marketing, there are four things that marketeers need to know and understand. 1. Business Objectives Businesses or marketeers should have clear objectives for the...

Vendor Selection: In the quest of finding right and perfect-matching vendors

Digital transformation is a must for the organizations that want to survive and improve their competitiveness. It includes the application of digital technologies for organizational changes, the adjustment of business models and personnel development. There are lots of new ideas and projects at organizations, especially projects to apply technologies and solutions to increase business potential. Certainly, such projects are expected to be implemented successfully in accordance with their objectives, scopes, budgets, time frames and standards. The Program Management Office (PMO) is duty-bound to manage medium and large-scale projects for organizations, ensure efficiency in the activities of projects, address risks, coordinate project implementation, solve problems with all parties concerned and manage vendors for smooth project implementation. Many projects run into problems because vendors underperform or fail to honor their contracts. Sometimes executives have to terminate c...

5 Initiatives for Successful Digital Transformation, Limitless Capabilities and Exponential Growth

The influences of online channels on consumers’ behaviors as well as business environments, and recommends 5 initiatives for successful digital transformation to unlock the growth potential of organizations in 2022. The five are 1. AI-driven advanced analytics, 2. Cloud migration, 3. Unified experience, 4. Agile methodology and 5. Decentralized business model. Online channels play important roles in everyday life. They facilitate purchases and financial transactions. Therefore, businesses need digital transformation to meet consumers’ demand and increase their own efficiency. Generally digital transformation takes 3 main steps. It starts with the “digitization” of data. Next is the “digitalization” of work processes. This includes the application of ERP and CRM to improve efficiency. The third step is “digital transformation” – the reform of business with technologies to develop business organizations’ strengths, boost their competitiveness and create new growth opportunit...

PMO Can Learn How to Win from Squid Game Project Management Represents Survival Challenge

A project management office (PMO), without a second thought, should not have anything to do with Squid Game, the world-famous survival series on Netflix. In Squid Game, 456 heavily indebted people were recruited to play 6 childhood games and the last survivor bagged the big cash prize of 45.6 million won or about 1.30 billion baht. With careful consideration, there are interesting lessons in many episodes of the series that can be applied to project management. One of the episodes that provide the perfect reflection of PMO roles and work is the episode titled “Stick to the Team” in which there were 2 teams competing in a tug-of-war at a time. We are familiar with the rule of the game. The team that pulled the other towards its side won. In Squid Game, winning teams not only moved on to next games but also had another chance to continue breathing. When life was at stake, everyone in the episode wanted to be in the strongest team with robust men in the belief that strength wo...

‘AAA Application Strategy’ New apps will capture customers’ hearts and have business targets hit

Business organizations must have application strategies. Many organizations develop apps which are parts of their digital transformation to offer good digital experiences to customers.  However, it turns out that most applications are less downloaded or are rarely used after being downloaded and users remove the apps that they see as useless. To address the issue, Bluebik has devised the “AAA Application Strategy” for the development of the apps which can present the products and services that match customers’ demand. The strategy consists of 3 actions: 1) stimulating people to download apps (Attention), 2) stimulating people to continuously use apps (Active) and 3) stimulating users to have apps as parts of their everyday life (Attachment). Nowadays consumers increasingly buy products and services via applications because it is easy, convenient and quick. This prompts many businesses to develop applications and use them to present products and services to consumers, esp...

Develop Strategic Team with Strategies

Another indispensable team of the digital transformation consultancy Bluebik is the “Management Consulting” team. It is in the vanguard of formulating business strategies for many large-scale clients and creating action plans for their transformation which guarantees the sustainable growth of their business and profit in the digital era. Today Bluebik would like to introduce “Jab – Warot”, its Head of Management Consulting. He will elaborate on the methodology, interesting work and potential development of the team which is turning Bluebik into a world-class consultancy. Getting to know “Jab”, Head of Management Consulting Jab – Warot, Head of Management Consulting, received his master’s degree in engineering business management from the University of Warwick in the United Kingdom and another master’s in industrial management engineering from Chulalongkorn University in Thailand. He spent his childhood in a family that had its own business and is thus intere...

“Data Governance” A Solid Foundation of Data-Driven Organizations. Unlocking Growth Potential

"Data Governance" in the 3 main areas of 1) data policy, 2) data governance team and 3) process will ensure the highest efficiency in data storage and use. The organizations which use high quality data are likely to enjoy increased sales and unlock their potential for future business expansion, it points out. Business competition was driven mainly by data which were used in the design of new products to follow trends and generate more revenue and were analyzed to cut unnecessary operating costs. However, many organizations cannot achieve their goals because of their poor data. Their data may be incomplete, duplicate or irrelevant to the products they wanted to study. Consequently, business units are unable to really use the data and have to bear the unjustified costs of storing and maintaining the unnecessary data which may affect confidence in their business in the future. The root cause of the problem is substandard data management. So, data governance must take priority...

“AI Transformation” Unlock Potential to Become Data-Driven Organizations

Business organizations should conduct “AI Transformation” to apply artificial intelligence for the in-depth and real-time analyses of digital information which are superior to “Gut Feeling” when businesses want prudent decisions and more accurate predictions to gain competitive advantage. The transformation requires action in 5 areas: 1) the AI Strategy that is relevant to business strategies, 2) the AI Use Case in which AI is the core of operations, 3) the development of AI Infrastructure, 4) AI Operations and 5) the development of AI Culture. Bluebik offers services to help organizations prepare for AI Transformation which will turn them into data-driven organizations. Many businesses have valued digital transformation which covers the installation of systems and infrastructures to support digital business and new business models to create new sources of income and increase value for customers in terms of functions and emotions. However, this cannot bring advantage in the futur...