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Creating and Delivering Superior Digital Solutions

Many organizations try end-to-end digital transformation but not all of them can successfully apply technologies to serve their needs. Randomly selected technologies cannot guarantee successful digital transformation. Pakorn Jiemskultip, Chief Technology Officer of Bluebik Group Public Company Limited, shares his views on end-to-end “Digital Excellence & Delivery” services which cover in-depth digital advice, the technologies that organizations need, proper architecture for organizations, software development and the agility of technology-related departments which can unlock the technological potential of organizations and ensure their sustainable leadership in their respective markets. Pakorn Jiemskultip, Chief Technology Officer of Bluebik Group Public Company Limited Digital Excellence & Delivery means not only to make organizations digital but also to develop the exceptional standards of their operations. Although the executives who want digital transfor...

22 June 2021

#Chief Technology Officer #Digital Excellence & Delivery #Agile #Digital Transformation #Life at Bluebik #Our People

Financial Products for Younger People Must Be Personalized and Joyful

Today the quickness of everything shortens consumers’ interest and focus. Therefore, an important task of all business organizations is to keep customers with them for as long as they can. The task is more challenging for banks and financial institutions because they must make complicated financial products interesting and easily accessible. It comes as no surprise that personalized financial products have mushroomed particularly to attract customers. They include Personal Financial Management (PFM) and Robo-advisor, the financial instruments that select the products that suit individual customers, especially those of Gen Z. The BAI Banking Outlook: Trends In 2020 research found that 64% of respondents valued Personalized Banking Experience particularly when it came from recommendations on the financial products that match their spending habits and lifestyles. Besides, consumers of the new era tend to leave a bank or financial institution that cannot offer personalized experi...

8 June 2021

#Marketing Transformation #Personalized #Strategy #Marketing

3 Marketing Tips to Boost Businesses After COVID-19

‘Advertising and marketing budgets are among the budgets that businesses should cut first in the event of a crisis.’ This saying about marketing might be right years ago when businesses had to spend ready cash mainly on discounts to spur sales. But in the era when customers have a wide choice and brand loyalty becomes crucial, ‘advertising and marketing budgets’ should not be excluded during a crisis. In fact, they should be properly managed so that brands will not be forgotten and will remain competitive when situations return to normal. There are 3 steps to design marketing strategies to ensure the greatest efficiency in business operations and budget allocations, as follows. 1. Look for Short-term Sales Drivers This begins with finding out if your products and services are necessary for life, important for emotions, suitable for later purchase or luxury. If they are in either of the first two types, investment in proper and continuous marketing communications an...

2 June 2021

#Marketing Transformation #Strategy #Marketing

Agile Waterfall – The hybrid methodology plugs loopholes and enhances efficiency at modern organizations

Among the methodologies of modern organizations, agile has been mentioned regularly for years because it allows organizations to operate with flexibility and agility. Organizations can create plans and deliver work in series and thus are able to adjust their operations quickly enough to respond to changing situations. The popularity of the agile methodology leads to the question as to whether organizations with the waterfall methodology of a linear approach to work should shift completely to agile. When organizations must decide whether they should apply agile or waterfall for their project management, most organizations do not base their decisions on the characteristics of projects. Their project management is influenced by their organizational culture, guidelines from executives and the expertise and preference of their staff. In other words, organizations have a single approach to project management. Bluebik, as a leading consultancy, has advised large business organ...

1 June 2021

#Framework #Strategy #Waterfall #Agile #Digital Transformation

“4A Model” For Businesses to Overcome New the COVID-19 Wave

Organizations should make use of its resources by applying the “4A Model” to – 1) Assess their potential and the readiness of their capital, technology and people; 2) Alleviate impacts to extend the life of their business by adjusting their expenses and finding backup sources of funds; 3) Adjust their products and services to meet customers’ demand and use data to study customers in order to survive a crisis; and 4) Augment their strengths by investing in technology, hiring capable personnel and expanding customer bases. The 4A Model is an effective remedy for businesses to survive the new wave of COVID-19. The latest novel coronavirus outbreak in Thailand is raising grave concern. Since the new wave started in late March, it has delayed the recovery of the Thai economy and small and large businesses have lost income opportunities. Without any adjustment to minimize negative impacts, businesses can be less competitive against rivals after the crisis. Therefore, organizations must...

24 May 2021

#4A Model #Covid-19 #Financial #Digital Transformation

Agile Branding Make brands Fadelessly Famous

The world always changes and now it does even faster due to the COVID-19 pandemic. Clearly the waves of change smash like a flash especially when it comes to the behaviors of consumers who are increasingly buying products and services online. As commercial arenas are on the online world with no boundaries, competition among businesses is even fiercer as they want to be outstanding, different and memorable in the eyes of consumers who have wide choices. Therefore, today’s brand building aims at not only quickly raising awareness for a brand but also making it “top of mind” among consumers and ready to adapt to rapidly changing trends. Agile Branding is a brand building approach that businesses can apply. What is Agile Branding? Agile Branding is the combination of the principle of Agile, which emphasizes the most agile process of work that allows the quick changes and launches of new products to suit situations, and Branding, which refers to the creation of bra...

14 May 2021

#Agile Branding #Agile #Digital Transformation #Marketing

Turning Data into Valuable Insights

All businesses are already aware that in the digital era “data is a new oil”. Data become the main driver of economic growth. The more data are available and are used, the more business opportunities and competitiveness there are. Today we will learn about the foundations for the use of data, which consist of data mindsets and the efficient use of advanced data analytics and big data, with Mr. Phiphat Prapapanpong, the Director of Data Science (Machine Learning) of Bluebik Group Public Company Limited. There are 5 steps to make the most use of data. 1. Data analytics and use case generation Firstly, we must develop a mindset so that all departments will understand the importance of data and their efficient use for business gains. For example, findings from data analytics can be used to increase the revenue of businesses, cut operating costs and improve sales methods to raise sales. To see how an organization can use its data, we must understand the opera...

14 May 2021

#Data Analytic #Big Data #Digital Transformation #Life at Bluebik #Our People

Disrupt Marketing with Marketing Transformation

What is marketing transformation (MT)? It is to change a marketing process from its model to communications. Mindsets, technology application and data analyses are used to boost marketing efficiency and create new business opportunities. Marketing transformation consists of three main parts: Re-Model: the change of marketing models and processesRe-Structure: the change of marketing structures and marketing resource allocationRe-Engineer: the change of marketing operations and tools Digital instruments are used to change the capabilities and mindsets of marketing personnel and modernize marketing operations. What are the marketing trends of businesses? Where should marketing transformation happen regarding the trends? Amid digital disruption, marketers must have digital mindsets and apply technologies and data to meet the present needs of customers, promote brands, communicate and take care of customers. Also, marketers must have better understa...

7 May 2021

#Head of Marketing #Marketing Transformation #Life at Bluebik #Our People

Brand refresh to win the hearts and minds of customers

If a brand seems old-fashioned, unaccommodating or useless to its target group of customers, what can its owner do? Among immediate solutions is brand refresh to build awareness, evoke new feelings on the brand, attract consumers and make them feel excited with the brand again. But it is not easy to make a brand refresh decision. Prior to that, there must be careful consideration on what should change. After a careful plan is concluded, a brand refresh process will take times before its accomplishment. Those who want brand refresh should first answer these 3 important questions. Is a brand not trendy for consumers?Is a brand still in a superior position?Can a new strategic business plan be applied to an old brand? If the answers are yes, there must be brand refresh. Brand Refresh is a way of rebranding. It changes a brand’s image, logo, slogan and color but maintains the brand’s identity. In other words, it is a makeover to make a brand look modern and attractive....

8 April 2021

#Brand Refresh #Marketing Transformation #Marketing

“User Experience Design“ Is Above and Beyond Design

As most businesses do trade on digital platforms, user experience (UX) and user interface (UI) designs become crucial because they can guarantee the smoothest and most impressive presentation of products and services through digital channels like offline presentation by staff. Although the design is important, many businesses have just started their transformation. Recently they developed digital channels for sales and services and thus may still be unfamiliar with the new channels or unable to apply them properly to reach goals. Therefore, I would like to recommend basic principles on the successful application of UX/UI. User experience designs for products and services in the digital world break down into 4 parts: Information design – It refers to the presentation of information through pictures and texts in order of priority to make it easiest for users to understandUser interface design – It must emphasize layouts, colors and shapes to create the best displays on screens t...

20 March 2021

#User Experience #UX Design #UX #Digital Transformation