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The Differences between Omni-Channel and Multi-Channel Strategies

The Differences between Omni-channel and Multi-channel Strategies With the steady increase in access points for the obtaining of products and services, modern businesses have started adopting the Multi-Channel strategy that comes equipped with various “Touch points”, so as to offer more options for accessing such services with simplicity and ease. The user experience may differ from place to place because of various strategies that may be applied at each different outlet of the Multi-Channel System. The Omni-Channel system, on the other hand, is all about providing a uniform set of services at every outlet to ensure that the user experience is always consistent; and also to provide “effortless” transition from one channel to another. Take, for example, Starbucks Coffee – they allow the customers to order their beverages in advance through a phone application so that they can come and pick them up at a time that suits them, by just showing a copy of the receipt on their phone. Thi...

8 October 2019

#Others #Multi-Channel #Omni-Channel

Driving the digital core with Agile.

In a time when Digital technology has started playing a major role in global business - with the behaviours of the consumers always changing from day to day, speed and adaptability are of the utmost importance. Consequently, working with the classic Waterfall model that has a linear approach when it comes to assessment, planning, and implementation, might not work anymore. Therefore, we have the new ‘Agile’ approach to working that focuses on adapting yourself to change so as to have the kind of organisation that can enjoy a steady growth in today’s age. Why the old model doesn’t work anymore? Every organization knows that they have to keep themselves up to date with the digital world, but they often face problems when it comes to the pace at which these changes need to be made for them to stick. They can end up facing competition from smaller companies like Start-ups, who might have less experience in the respective field, but are more flexible, and can proclaim to have better...

24 September 2019

#Agile #Business Trends #Technology updates