News & Activities 10 August 2021

OR and Bluebik invest 50 MB to establish “ORBIT Digital”, a strategic joint venture for innovation in IT and big data

PTT Oil and Retail Business Public Company Limited (OR) and Bluebik Group Public Company Limited, a leading consultancy on innovation and technology-driven strategies and management, have announced to raise the capital of their joint venture,“ORBIT Digital”, at 50 million baht to apply technology and innovation to improve capabilities, increase value and create new business opportunities for OR.

Ms. Jiraphon Kawswat, President and Chief Executive Officer of PTT Oil and Retail Business Public Company Limited (OR), announced the joint venture project, ORBIT Digital, of Modulus Venture Company Limited that is totally owned by OR and Bluebik Group Public Company Limited, a leading consultancy on digital transformation with excellence in comprehensive technology application for Thai business development, together with Ms. Rajsuda Rangsiyakull, Senior Executive Vice President for Corporate Strategy, Innovation and Sustainability of OR, in her capacity as the chairman of Modulus Venture Company Limited and Bluebik’s high-level executives namely Mr. Thana Thienachariya, Chairman, Mr. Pochara Arayakarnkul Chief Executive Officer and Board Member and Mr. Pakorn Jiemskulthip, Chief Technology Officer who is also the acting Chief Executive Officer (CEO) of ORBIT Digital.

OR through Modulus and Bluebik will invest in ORBIT Digital in the 40:60 ratio respectively. After its establishment, the joint venture will have its registered capital of 50 million baht to enhance technological and innovative capabilities as well as competitiveness and increase value through digital business development. Its business and future growth will rely on the strengths of OR –nationwide Blue Card members, PTT Stations and Café Amazon restaurants.

Ms. Jiraphon said that one factor behind today’s business successes is the possession of digital capabilities and digital assets which enable the improvement of overall capabilities and efficiency and create opportunities to make profits. Therefore, OR attaches importance to the application of innovation that will offer good and impressive experiences to consumers and develop the business that will be a source of sustainable income. The project to establish the joint venture, ORBIT Digital, with Bluebik that is the consultancy with excellence in digital transformation will provide consumers with more convenient and faster access to products and services of OR through digital channels. This will integrate online and offline experiences (online to offline – O2O) for consumers. Besides, in the long run, ORBIT Digital will produce innovation-related knowledge and personnel that will unlock the digital potential of the workforce of OR and finally ready it for data monetization.

This is in accordance with the mission of OR to base its business on the balanced and sustainable creation of shared value for all groups of stakeholders in response to the concept of “Retailing Beyond Fuel” which focuses on expanding retail business to suit the changing lifestyles of consumers and adjusting business models to meet people’s demand for mobility in the future which includes the electric vehicle demand that is likely to rise in the near future.

Mr. Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited, said Bluebik is very pleased to become a business partner of OR. It intends to apply its consulting expertise in digital strategies, technological knowledge, data science and experiences in strategic project management to upgrade growth capabilities and develop business value. Bluebik is fully confident that its personnel whose competences are comparable to those of world-class companies can guarantee the success of this project, attract highly capable people to join the company and make OR a leader in digital retailing.


About Bluebik

Bluebik Group Public Company Limited is a leading consultancy on digital transformation. Its services cover consulting on strategies and management (Management Consulting), thorough advice on digital operations and technological development within organizations (Digital Excellence & Delivery), recommendations on the strategic management of projects (Strategic PMO) and tips on the management of big data and advanced analyzes of data (Big Data & Advanced Analytics). Its consulting is based on the profound understanding of Thai business circumstances and the capabilities of about 130 staff members with experiences from their past work for world-class consultancies.

For more information about Bluebik Group, please visit www.bluebik.com. Its updates are available on social media at Facebook Page: Bluebik Group and LinkedIn: Bluebik Group.

About OR

OR is the flagship oil and retail company of PTT Group. It is committed to the balanced and sustainable creation of shared value for all groups of stakeholders. It focuses on developing products and services to provide consumers with good experiences, creating and supporting small and medium-sized enterprises (SMEs) in oil and retail business and improving the quality of life and local economies at all locations of its business. OR seriously bases its business models on the demand of customers, performs integrated management, meets consumers’ needs and creates shared value for all groups of stakeholders in balanced and sustainable manners through its 3 main areas of operations covering oil, non-oil and international businesses.