Insights
Keep up to date with business trends and innovation technology
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Transforming Marketing Strategy with Generative AI
Many organizations are using artificial intelligence to drive their business but the key is how to use AI with its maximum efficiency and effective...
Turn Info into Insights
Sharpen Strategic Decisions with Consolidated Data Platforms
Digital-first operations are playing important roles in growing business. They refer to the application of technologies to boost efficiency and str...
Bluebik foresees 5-fold growth in 2025 on full-scale overseas strategies and sustained service expansion
Bluebik Group Public Company Limited (BBIK), a leading consultancy on end-to-end digital transformation, is upbeat on its strategies which prove to...
A close look at ‘SAP DI’, a key to unlock Cloud, On-Premise data management potential;
Nowadays organizations must handle the ever-growing amount of data and also maintain the security and good management of data to ensure their maxim...
10 disruptive technology trends in 2023 – 2026, urging businesses to become “Digital-First Company”
Bluebik suggests 10 disruptive technology trends in 2023 - 2026, urging businesses to become “Digital-First Company” with 3 factors to be competiti...
Bluebik recommends “Digital-First Company” – the business trend that creates growth opportunities
Bluebik Group Public Company Limited (BBIK), a leading consultancy on end-to-end digital transformation, suggests “Digital-First Company”, the majo...
Prompt Responses to Cyber Attacks!
Like a coin, technology has two sides. The more merits and impacts technology has on everyday life and business, the more cyber threats it poses. T...
3 Important Cybersecurity Issues in 2023
Blubik shares its clear vision of 3 important cybersecurity issues in 2023 when businesses should have ‘cyber resilience’ to cope with the cyberatt...
What HR Teams Need to Keep up with Changes
Human resource departments are the back offices that play important roles in developing organizations in the digital era which requires personnel t...
5 Principles of Cloud Architecture Design
Bluebik Group Public Company (BBIK), a leading consultancy and service provider on end-to-end digital transformation, presents five cloud architect...
HR Solution – A Win-Win Tool for Organizational Transformation
Repetitive work was once a major issue of human resources departments. It included reports on clock-in, clock-out and overtime of employees for the...
What is HR solution? Why are organizations using it?
The organizations that head for digital transformation are interested in the instruments that can assist in their management and one of the instrum...
HumanOS, a boon to business
Personnel management is crucial to all business organizations from a small company with less than 10 employees to a large-scale one with a workforc...
Innovative Business in Digital Era with CRM Roles Expanded beyond Customer Management
When it comes to Customer Relationship Management (CRM), most people think about an IT system used to manage relationships with customers. A CRM sy...
What to do when SAP Fiori Client disappears from public app stores of Apple and Google?
The organizations that use SAP are supposed to be familiar with SAP Fiori Client which was the important mobile application that SAP developed and ...
Bluebik: 4 megatrends to lead blockchain from speculative markets to creative business
The great success of cryptocurrency markets over the past three years proves that blockchain functions well as a core technology of cryptocurrency ...
Data Architecture: Organizations’ Shield against Garbage
“Garbage in, garbage out” (GIGO) means if garbage is input into a computer, it will then deliver poor output. The phrase is common in the world of ...
Top 7 Investment Trends in Borderless Competition
The business sector is facing new challenges such as digital disruption and the world of borderless competition where there are both local and inte...
Marketing Transformation – the Key to Competitive Advantage in the World of Digital Economy
Marketing is to satisfy consumers’ demand with some value in a sustainable and profitable manner. The businesses that understand what consumers nee...
7 Rules to Guarantee Successful ERP Implementation and Increase Competitiveness
Digital disruption is forcing most organizations to speed up their digital transformation to thrive in the digital era. However, there is the quest...
Marketing Consultancies and Agencies a Must for Exponential Growth
“Marketing is facing unprecedented challenges” Amid ongoing challenges including the economic crisis, the pandemic, technology disruption, the h...
10-Point Checklist for Problem-Free Vendor Selection
Vendor selection is the most important factor to ensure that a program management office (PMO) can implement a project efficiently and a business o...
Disruptive Growth, a strategy for exponential growth which makes survivors winners
Amid the COVID-19 crisis, many businesses have transformed their organizations for survival. However, survival alone is not enough. Business organi...
4 Things Business Need to Know for Successful Data-Driven Marketing
In the new world of business, many people agree that data-driven marketing informs our understanding about customers, gives us clearer data about c...
Vendor Selection: In the quest of finding right and perfect-matching vendors
Digital transformation is a must for the organizations that want to survive and improve their competitiveness. It includes the application of digit...
5 Initiatives for Successful Digital Transformation, Limitless Capabilities and Exponential Growth
The influences of online channels on consumers’ behaviors as well as business environments, and recommends 5 initiatives for successful digital tra...
PMO Can Learn How to Win from Squid Game Project Management Represents Survival Challenge
A project management office (PMO), without a second thought, should not have anything to do with Squid Game, the world-famous survival series on Ne...
‘AAA Application Strategy’ New apps will capture customers’ hearts and have business targets hit
Business organizations must have application strategies. Many organizations develop apps which are parts of their digital transformation to offer g...
Develop Strategic Team with Strategies
Another indispensable team of the digital transformation consultancy Bluebik is the “Management Consulting” team. It is in the vanguard of formulat...
“Data Governance” A Solid Foundation of Data-Driven Organizations. Unlocking Growth Potential
"Data Governance" in the 3 main areas of 1) data policy, 2) data governance team and 3) process will ensure the highest efficiency in data storage ...
“AI Transformation” Unlock Potential to Become Data-Driven Organizations
Business organizations should conduct “AI Transformation” to apply artificial intelligence for the in-depth and real-time analyses of digital infor...
Creating and Delivering Superior Digital Solutions
Many organizations try end-to-end digital transformation but not all of them can successfully apply technologies to serve their needs. Randomly sel...
Financial Products for Younger People Must Be Personalized and Joyful
Today the quickness of everything shortens consumers’ interest and focus. Therefore, an important task of all business organizations is to keep cus...
3 Marketing Tips to Boost Businesses After COVID-19
‘Advertising and marketing budgets are among the budgets that businesses should cut first in the event of a crisis.’ This saying about marketing mi...
Agile Waterfall – The hybrid methodology plugs loopholes and enhances efficiency at modern organizations
Among the methodologies of modern organizations, agile has been mentioned regularly for years because it allows organizations to operate with flexi...
“4A Model” For Businesses to Overcome New the COVID-19 Wave
Organizations should make use of its resources by applying the “4A Model” to – 1) Assess their potential and the readiness of their capital, techno...
Agile Branding Make brands Fadelessly Famous
The world always changes and now it does even faster due to the COVID-19 pandemic. Clearly the waves of change smash like a flash especially when i...
Turning Data into Valuable Insights
All businesses are already aware that in the digital era “data is a new oil”. Data become the main driver of economic growth. The more data are ava...
Disrupt Marketing with Marketing Transformation
What is marketing transformation (MT)? It is to change a marketing process from its model to communications. Mindsets, technology applicat...
Brand refresh to win the hearts and minds of customers
If a brand seems old-fashioned, unaccommodating or useless to its target group of customers, what can its owner do? Among immediate solution...
“User Experience Design“ Is Above and Beyond Design
As most businesses do trade on digital platforms, user experience (UX) and user interface (UI) designs become crucial because they can guarantee th...
Security, Why should businesses be focused in 2021?
Security is the first priority of all organizations. In the new world of businesses where digital channels become their major mechanisms and inform...
Brick-and-mortar Shops Focusing on Creating Good Customer Experience with Technology to Impress Gen M
The businesses that depend mainly on brick-and-mortar shops to adapt during the new wave of COVID-19 to create strengths and opportunities. They sh...
B2C Sector Expedites BIG Data-AI Use to Leverage Business Potential
Businesses that handle large amounts of data such as insurance, banking, telecommunications, and e-commerce should expeditiously use Big Data and A...
Insurers Speed Up to Gain a Competitive Edge in Becoming Innovative Insurers
Tips for insurance businesses to expedite innovations to attract customers’ hearts via strategically applying technology and building a business ec...
How Agile Helps Improve Marketing Efficiency and Gain a Competitive Edge in the Covid-19 Era
Applying the “Agile” is a concept to enhance marketing efficiency and to offer faster products and services by creating a small marketing campaign ...
Cloud Technology is the Real Hero in Supporting Efficient Management of IT Expenses During COVID-19
Organizations can reduce IT expenses in this critical time by tapping into Cloud computing, which is a technology for storing and processing data o...
Shifting ‘Mindsets’ – Key to success during COVID-19: embracing technologies to go through changes
Organizations must adjust their strategies in all dimensions to speed up transformation towards the new business normal. The escalating COVID-19...
Data-driven Banking: Big Data Readied to Add Value to Banks
As the waves of digital disruption start to shake every industry, those who are slow or cannot adapt themselves to changes might be swept away or d...
Intensive Business Continuity Planning (BCP) to fight against COVID – 19
In the past, a pandemic crisis might not constitute a threat to the going concern of businesses. However, the outbreak of the new coronavirus disea...
5 Mega Trends to Steer Businesses Forward in the New Decade of 2020s
Many businesses have perished or faded away amid the constant evolution of technology and rapid-changing consumer behaviors, a reflection that “Ada...
“Adjusting quickly and knowing how to use technology” paves the way to the top of the real estate business pyramid.
The digital disruption era does not only pose challenges but also offers opportunities for those who know how to use disruptive technology to their...
KBank BLACKPINK Debit Card : A new success formula in the digital banking world
The debut of the KBank BLACKPINK Debit Card in the middle of last November was a phenomenon that rocked Thailand’s business sector, idol community,...
It’s time for CTO/CIO to quickly embrace changes to catch up with the needs of the digital business world.
We have heard for a long time that Digital Disruption will likely cause significant change to every industry. Any business that cannot cope with su...
Virtual Agile helps organizations stay afloat amid economic slowdown
Every industry currently faces the endless waves of Digital Disruption. Both traditional and new technologies have been making rapid changes to con...
PFM, a Personal Financial and Investment Assistant in the Digital Age.
The next steps for banks in the digital era in managing money matters for customers and taking the role of a personal financial manager will be to ...
Lifestyle Banking to Seize More ‘Time’ from Customers
In 5 years, competition in the banking industry will become more intense. With fast-changing customer behaviors and disrupters, it’s not just about...
Customer Experience (CX) as Key to Business Success
In the age of digital transformation that alters all aspects of our day-to-day lives, businesses and entrepreneurs need to adapt to new business en...
Bio Payment : A new take on payments in a Cashless society
“You can make payments without cash.”, Thailand is gradually turning itself into a functioning cashless society – meaning that after five years, y...
Borderless Competition Through Digital Ecosystem
How the businesses create competitive advantages. One strategy that many businesses have done is to integrate themselves as part of the “Digital Ec...
Omni-Channel : Blurs the lines between Online and Offline.
Even though the digital world has made it possible for businesses and customers to connect through an online platform for an easy exchange of produ...
5 ways of how Agile works that are not limited only for Startup.
5ways to transform how an organisation works into the Agile model to cope with rapid changes in the business world and to be able to resolve any co...
Marketing Automation : A Future Marketing Tool
Old-school marketing may not be enough to make us thrive in the digital age. As people are concerned with time and becoming more sophisticated,...
The Differences between Omni-Channel and Multi-Channel Strategies
The Differences between Omni-channel and Multi-channel Strategies With the steady increase in access points for the obtaining of products and se...
Driving the digital core with Agile.
In a time when Digital technology has started playing a major role in global business - with the behaviours of the consumers always changing from d...
