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Security, Why should businesses be focused in 2021?

Security is the first priority of all organizations. In the new world of businesses where digital channels become their major mechanisms and information fuels the growth of organizations. Amid economic recession in 2021, business organizations are more likely to become targets of cyberattacks anytime. Such attacks can affect businesses in numerous aspects; including their processes of work, confidence from the perspectives of partners and customers and their future competitiveness. Business organizations tend to face more risks due to their operational expansion through online channels which virtually become the main platforms of many businesses. Under the circumstance, business organizations are exposed to risks almost around the clock; unlike their previous operations that were mainly offline. It is more difficult to guarantee security because online incidents can happen swiftly within a fraction of a second. Grave danger awaits many organizations that see the digital wo...

17 March 2021

#Data Privacy #security #Digital Transformation

Brick-and-mortar Shops Focusing on Creating Good Customer Experience with Technology to Impress Gen M

The businesses that depend mainly on brick-and-mortar shops to adapt during the new wave of COVID-19 to create strengths and opportunities. They should apply technologies including geofencing technology, the Internet of Things (IoT) and cloud computing to offer the good customer experience that suits the completely changing behaviors of consumers, especially the millennials who have purchasing power. Good customer experience can happen through cleanliness, improved access to customers, long-term customer satisfaction, the status of being new destinations and increased collaboration between shop owners and landlords. These are known as SOLDC. COVID-19 outbreaks heavily affected business and it was difficult to foresee an opportunity for business to be restored to its pre-COVID state. The adverse situation happens especially to brick-and-mortar shops that feel three impacts – the declining number of the people who go shopping, the consumers who spend more carefully and the targ...

15 February 2021

#Marketing Transformation #Customer Experience #Digital Transformation

B2C Sector Expedites BIG Data-AI Use to Leverage Business Potential

Businesses that handle large amounts of data such as insurance, banking, telecommunications, and e-commerce should expeditiously use Big Data and AI to develop marketing tools with the Bluebik Win-Back system. The concept is to retrieve data of customers who are interest in goods and services yet making any purchases, for real-time analysis and prioritization for winning customers back to sales channels and to close deals as well as reducing mistakes from instinct-based decisions made by salespersons, with hopes to boost sales crippled by the COVID-19 crisis. Business should be focused on adopting technologies that help create business value in all aspects in order to strengthen competitiveness in the digital era. The sales process is fundamental to generating income and is a part of the business-customer interface that allows studies of customer behaviors. With good data management and relevant technologies, businesses can achieve advantages through...

25 December 2020

#AI #Big Data #Technology updates

Insurers Speed Up to Gain a Competitive Edge in Becoming Innovative Insurers

Tips for insurance businesses to expedite innovations to attract customers’ hearts via strategically applying technology and building a business ecosystem through alliances to provide extensive products and services. Insurers may invest in the so-called Insurtech to develop innovations, which help solve existing problems and offer insurance products based on insights into customer needs, plus allocate budgets for system research and development. Bluebik also suggested three ways for an insurer to gain business advantages and strengths. Amid intense competition in the insurance industry driven by changing consumer behaviors and needs in the digital age and the Covid-19 outbreak, The organizations are competing against time to adjust their business strategies. However, few organizations will succeed due to limitations in terms of capital, human capability and others. Thus, the strategic application of technology is crucial for a business to achieve sustainable growth and to become ...

25 September 2020

#Financial #Insurance #Others #Business Trends

How Agile Helps Improve Marketing Efficiency and Gain a Competitive Edge in the Covid-19 Era

Applying the “Agile” is a concept to enhance marketing efficiency and to offer faster products and services by creating a small marketing campaign or assessing customer demand data based on a real-time, ongoing basis. Agile marketing will boost sales and offer products that better serve customer demand. Four steps of using Agile to ensure successful marketing amid the Covid-19 pandemic are including 1) defining clear goals and creating guidelines based on the mutual understanding of all stakeholders, 2) building an Agile Squad, 3) starting with a small marketing campaign, and 4) regularly measuring and evaluating results to identify new business opportunities. In order to achieve a competitive advantage by offering on-point products and services, modern marketers must adjust marketing strategies to stay current with rapid changes in spending habits and behaviors of Thai consumers after the Covid-19. To this end, Agile principles can be adopted to drive marketing flexibility a...

25 September 2020

#Others #Agile #Business Trends

Shifting ‘Mindsets’ – Key to success during COVID-19: embracing technologies to go through changes

Organizations must adjust their strategies in all dimensions to speed up transformation towards the new business normal. The escalating COVID-19 pandemic at present affects not only the ways of life for people around the world, but also the whole economic system. This is considered just the beginning of the nightmare, as global economies are expected to face another several months of economic recession and several years of recovery. Business organizations must expeditiously launch rigorous measures to handle the situation. Among the early measures taken by the organizations are reducing costs and keeping expenses down, with more focus shifting to investments in technologies to optimize work processes to gain competitive advantages and become a market leader. COVID-19 and post-COVID-19 situations will be key factors for unprecedented, disruptive changes towards economies, societies, and personal behaviors. Many work skills are going to be changed. Dedication or high work c...

20 May 2020

#Business Trends #Technology updates

Data-driven Banking: Big Data Readied to Add Value to Banks

As the waves of digital disruption start to shake every industry, those who are slow or cannot adapt themselves to changes might be swept away or destroyed eventually. One of the industries facing this clear impact is Retail Banking. An extensive network, or reliance on multiple branches, may no longer be an answer for the successful operations. What we may see now is the banks having to step up to transform their strategies and strengthen alliance to cater to the fast-changing behaviors of the customers at present and to be readied to change the ways of doing work on an ongoing basis. Digitizing Work Processes for Starters Banking business is considered to involve a complicated work process with large documentation. When entering the digital world, not only do we have to turn paperless, but we also need to adjust our work processes such that everything runs smoothly, and can be managed automatically within a short period of time with the minimal number of procedu...

29 April 2020

#Business Trends #Technology updates

Intensive Business Continuity Planning (BCP) to fight against COVID – 19

In the past, a pandemic crisis might not constitute a threat to the going concern of businesses. However, the outbreak of the new coronavirus disease or “COVID-19” has intensified and widened in scale in Thailand, causing the chance of a national lockdown in order to end the spread of the disease. Thus, small to large-scale businesses in all industry sectors of the country are looking for a way to go further, especially if the country is faced with a lockdown and people are required to stay at home. In such an event, businesses will not be able to continue their normal operations or their businesses will be brought to a halt. At the same time, many organizations are starting to ask their employees to work from home so that the businesses can continue amid the outbreak situation. “The heart” of doing business in this extraordinary time is about having a fast-track business continuity plan (BCP) There are 4 steps of designing Intensive Business Continuity Planning (BCP) or “I D E ...

10 April 2020

#Others #Business Trends #PMO

5 Mega Trends to Steer Businesses Forward in the New Decade of 2020s

Many businesses have perished or faded away amid the constant evolution of technology and rapid-changing consumer behaviors, a reflection that “Adapting” is the only way for businesses to survive the age of disruption. It is certain that in the beginning of the new decade of the 2020s, new changes will be expected, especially technology trends that will affect ways of doing business in the 2020s. The following are the mega trends that will pose both challenges and business opportunities in the next 10 years. 1. Hyper Personalization: Personal needs are answered with services and products that go beyond expectations. One-size-fits-all is no longer the way to offer products and services going forward. Customer needs should be answered even before the customers express their needs. The more the products respond to customers’ specific preferences, the more the products become in high demand. An example is the motor insurance business where products are customized a...

3 April 2020

#Others #Business Trends #Technology updates

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