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Innovative Business in Digital Era with CRM Roles Expanded beyond Customer Management

When it comes to Customer Relationship Management (CRM), most people think about an IT system used to manage relationships with customers. A CRM system is viewed as complicated because it concerns many parts of an organization. Besides, it is quite costly, difficult to be evaluated for its return on investment (ROI) and suitable only for large organizations. In fact, CRM can be used for many other purposes beyond the management of customer relationships because its application can cover business stakeholders such as potential customers, suppliers, employees and business partners. With the wider application, organizations can interact with the mentioned parties more efficiently. Therefore, CRM should be one of the strategies of an organization rather than being just an installed IT system. It should be used for the redesign of work processes to let people in an organization or stak...

6 September 2022

#CRM #Digital Transformation #Marketing

What to do when SAP Fiori Client disappears from public app stores of Apple and Google?

The organizations that use SAP are supposed to be familiar with SAP Fiori Client which was the important mobile application that SAP developed and released for users to download conveniently since 2013. After SAP Fiori Client was available publicly for about a decade, SAP SE, the leading multinational company that developed the world’s best ERP, however removed it from both Apple’s App Store and Google Play Store on June 30, 2022. The company officially informed users of the removal on OSS Note 2992772 on March 31, 2022. The big question – What should SAP users do? SAP Fiori Client is no longer available on the public app stores. Can SAP be used on mobile devices now? Bluebik has answers. 1. Use via web browsers SAP recommends SAP Fiori Client be used on mobile devices via web browsers such as Safari and Chrome. However, this solution is very problematic for users because on web browsers there are no push notifications. 2. Requests for direc...

23 August 2022

#SAP #Digital Transformation #Technology updates

Bluebik: 4 megatrends to lead blockchain from speculative markets to creative business

The great success of cryptocurrency markets over the past three years proves that blockchain functions well as a core technology of cryptocurrency markets. It has made history in the financial world by overshadowing the roles of intermediaries like banks and managing online transactions with transparency, security and traceability. Blockchain was developed to facilitate trade in the world’s first digital currency, Bitcoin, in 2008. Today blockchain is generally recognized as an innovative factor behind successful trade in all cryptocurrencies (the number of which exceeds 18,000) by worldwide speculators. That was proved with the highest cryptocurrency exchange value of US$3 trillion in November 2021 and a large number of new millionaires who achieved speculative trading. However, bad news has shaken investors’ confidence since early 2022 and affected people’s perception of blockchain. Every cloud has a silver lining: the creative use of blockchain begins The downturn of cry...

25 July 2022

#BBIK #Blockchain #Mega Trends #Bluebik

Data Architecture: Organizations’ Shield against Garbage

“Garbage in, garbage out” (GIGO) means if garbage is input into a computer, it will then deliver poor output. The phrase is common in the world of computer science and data analytics and reflects the problem that many organizations are facing. The problem results from the use of the data that lack quality, accuracy and precision and leads to wrong business decisions. This can happen even if the data undergo advanced analyses with artificial intelligence (AI) or machine learning (ML). AI and ML are the technologies that many business organizations want to use to enhance their competitive edge. In fact, the use of AI and data analytics for advanced data analyses is a latter stage in data use. Most organizations focus on this part and overlook the important stage of having data architecture to possess strong bases and valuable data. If unverified or substandard data are processed or analyzed with AI, results may be inaccurate or even wrong and lead to the business decisions that may...

29 June 2022

#Data Architecture #Data #Bluebik

Top 7 Investment Trends in Borderless Competition

The business sector is facing new challenges such as digital disruption and the world of borderless competition where there are both local and international players and only strong competitors can grasp opportunities. Foreign businesses have successfully arrived. They include Grab which began as a ride hailing app and has already become a super app in Thailand and throughout the region. Another example is Netflix which is a very popular streaming service provider among Thai people. Many more foreign businesses either have arrived or will follow suit to take their market shares in the country. The key question is “how much the business sector has been prepared for the competition.” The strengthening of the four pillars of business namely customers, organizations, employees and partners to cope with competition in the era of digital economy driven mainly by technologies and innovations is what businesses must quickly accomplish before being wiped out of their industry regretfull...

21 June 2022

#Investment #Omni-Channel

Marketing Transformation – the Key to Competitive Advantage in the World of Digital Economy

Marketing is to satisfy consumers’ demand with some value in a sustainable and profitable manner. The businesses that understand what consumers need can enjoy strong growth. However, it is not easy to have an accurate understanding of consumers in the era of rapid changes in their behaviors. Apart from impressive products and services, businesses need to create new experiences for consumers and this is the reason why business organizations need “marketing transformation”. It refers to the marketing that uses data as the basis for the development of the marketing models which stimulate business growth with data management ecosystems. Marketing transformation also unlocks the potential of the marketing automation and artificial intelligence (AI) that can meet the needs of customers perfectly and swiftly. Moreover, it reduces marketing costs and leads to the new business models which can create the incremental growth of businesses. What is marketing transformation? ...

7 June 2022

#Head of Marketing #Marketing Transformation #Strategy #Marketing #Our People

7 Rules to Guarantee Successful ERP Implementation and Increase Competitiveness

Digital disruption is forcing most organizations to speed up their digital transformation to thrive in the digital era. However, there is the question as to how many organizations truly understand that successful digital transformation means not only the introduction of new technologies and innovations before the eyes of outsiders but also the upgrades of processes and the maximum use of each and every element of digital transformation which includes the back-office system that many organizations have like the enterprise resource planning (ERP) software which is vital to expected efficiency in technology adoption and management at organizations. ERP modernization is essential because it enables the real-time application of ERP and ensures its maximum use especially when the software handles in-depth information. This guarantees right and precise business decisions. Although ERP is highly efficient and popular, many organizations have not fully used it and even suffered proble...

10 May 2022

#ERP Maximization #ERP #Framework #Digital Transformation #Our People

Marketing Consultancies and Agencies a Must for Exponential Growth

“Marketing is facing unprecedented challenges” Amid ongoing challenges including the economic crisis, the pandemic, technology disruption, the higher costs of marketing and advertising, more competitors and uncertainties, businesses face tight constraints because they must cut costs during the crisis but at the same time must invest in transformation and intensify campaigns to boost sales. The budgets that must be slashed first are budgets for marketing and advertising. Although their reduction produces quick results that are plunging costs, its long-term damage to business is greater than imagination especially when it comes to the value of brands which have more impacts on the financial performances of business than what we can see. Some organizations react differently. Unlike their competitors, they considerably increase their marketing budgets to promote their brand, invest in transformation and increasingly use data. After passing uncertainties, their growth can be times ...

25 April 2022

#Head of Marketing #Marketing Transformation #Marketing #Our People

10-Point Checklist for Problem-Free Vendor Selection

Vendor selection is the most important factor to ensure that a program management office (PMO) can implement a project efficiently and a business organization can be an organization of digital transformation as planned. As there are always obstacles in the path of every task, Thitiyaporn Sumetarat, Bluebik’s Strategy and Management Director, shares 10 tips for smooth and worry-free vendor selection. 1. A vendor selection team must see the big picture and thoroughly understand the work process of its organization Those with authority to select vendors should include the people who understand the overall strategies and directions of their organization and know what kind of development their organization needs. They should be high-ranking executives and the people who understand problems at the operational level and the demand and experiences of users. The understanding belongs to the middle management or supervisors who know the functions and capabilities of software in d...

11 April 2022

#Project Management Office #Vendor Selection #Digital Transformation #Our People

Disruptive Growth, a strategy for exponential growth which makes survivors winners

Amid the COVID-19 crisis, many businesses have transformed their organizations for survival. However, survival alone is not enough. Business organizations also need growth and must figure out what they can do to ensure their real and long-term growth. As uncertainties continue on global economic recession and the rapidly changing world of business, normal growth may not suffice for businesses but the greater growth called “Disruptive Growth” can do. Wise investment is a shortcut to unlock growth potential Investment is vital to disruptive growth. Organizations must properly invest in their business to maintain its value-creating capabilities. When business organizations manage their business portfolios, they must know what is their core business and why it is so. Business organizations must also be aware of the business that is not their core one and be able to foresee their growth in the next 3 or 5 years. For the management of business portfolios, there are 2 main ...

28 February 2022

#Disruptive Growth #Framework #Strategy #Digital Transformation