Time to know super-apps
Undeniably smartphones have become the fifth basic necessity of life. In the present era of digital transformation, smartphones play crucial roles in the everyday life of people because they have many functions that suit lifestyles. With a smartphone, life is easier in all its activities including those related to entertainment, work, food orders and financial transactions. Thailand is the biggest market of smartphones in ASEAN and thus its application market is growing in popularity. There is an endless variety of applications that business organizations and tech startups have actively developed for their gain. They hope applications will make them high-flying and popular in markets. This is the reason why there is fierce competition among applications to win users’ heart. What is super-app? Super-app is also known as everyday app. It is the application that gathers all services and has considerable features to serve users who will not have to leave for another application...