Modern retail is one of the most complex business operations because it must deal with many groups of people such as suppliers, distributors and end-consumers and must also use various communication methods and approaches that suit different groups of people. Therefore, quality data are crucial to smooth business.
Big C Supercenter, a leader in modern retail, offers a wide range of quality consumer goods at economical prices, coupled with impressive service, places great importance on business reform to be competitive in the digital era when consumers’ behaviors are truly dynamic. Bluebik was invited to develop end-to-end infrastructures for Big C Supercenter. The task covered the creation of a small database to store the data that are characteristic of the organization (data mart) and the development of data analytics dashboards for sales, marketing and customer relations departments. This increases efficiency in internal data management, speeds up data access and analyses and results in the accurate and impressive presentation of data.
Bussaya Yindeesuk, Chief Digital Transformation Officer of Big C Supercenter, recalled the beginning of the collaboration. She chose Bluebik as she was informed that it is the consulting company of talents and its teams are experts in both technology and business and can give correct advice to high-level executives of organizations in understandable terms.
Impression of Bluebik
Ms Bussaya said retail business is very special. Many parts are characteristic of Big C, yet the Bluebik team quickly learned and understood them. Importantly they found solutions and recommended the best practices. Their advice always started with the best solutions and then they were ready to make adjustments to suit business contexts.
“On several occasions, plans had to change. Bluebik is flexible enough to make it and guarantee the smooth implementation of the project. This is rarely available in general service providers.”
Bluebik offers consulting on big data management and advanced data analysis (Big Data & Advanced Analytics) to provide business organizations with convenient access to data. Experts from Bluebik are ready to assist from the data strategy stage so that businesses can set use cases and benefit from efficient data use. Bluebik also advises on data governance, data architecture and data platform infrastructure to create secure and flexible systems. As well, Bluebik’s services cover data visualization, machine learning models and artificial intelligence application that support business decisions and increase competitiveness.
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