‘Data is the new oil.’ This sentence is no longer surreal because in 2024 data become extremely valuable assets. Evidently, many brand owners are doing whatever they can to legally acquire data and analyze them to thoroughly see customers’ preferences and behaviors. Data analyses can be the first step to start new, successful and highly profitable businesses.
PTT Oil and Retail Business Public Company Limited (OR) is a new player in retail. Therefore, the collection and management of big data on customers and the development of data architecture for effective analyses are its urgent tasks. This is where a team of big data and AI experts from Bluebik has played its part in the retail arena full of fierce competition.
The beginning of OR and Bluebik collaboration
Thammarit Ritroongrote, Data Governance Division Manager and Data Protection Officer at OR, recalled his supervisor’s assignment for him to use data from various sources to support informed decisions on plans so that OR will be a data-driven organization. To achieve the goal, it definitely has to begin with the management of collected data with quality, security, confidentiality and data risk assessment.
“With its digital transformation expertise, Bluebik supported us from the stage of data architecture. It designed infrastructure for data storage and classified data for data prioritization. Processed data are consequently more accurate and precise and the organization can be data-driven. Importantly Bluebik’s advice is useful and projects progressed as planned. Many missions were accomplished ahead of schedule.”
Good impression on Bluebik
“Whenever problems occurred, Bluebik was always willing to help solve them even though some problems did not concern the project directly. Moreover, it transferred methodologies and practices to OR teams on the job. We thus can further use the transferred knowledge and achieve desired outcomes.”
Data are a major factor for business and deep tech is about to be an indicator of successful business competition. Bluebik would like to present its Big Data & Advanced Analytics service which covers consulting on the management of big data and advanced data analyses. With the service, business organizations will enjoy efficient data extraction. Bluebik’s teams of experts are ready to support clients from the data strategy stage so that clients can set use cases and use data efficiently. Bluebik also provides advice on data management and supervision (data governance) and designs data architecture and data platform infrastructure for the sake of security and flexibility. As well, it develops data visualization and machine learning models and applies AI technology to support business decisions and build competitive advantage.
For more information or consultations, please let us know at:
☎ 02-636-7011
