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Bio Payment : A new take on payments in a Cashless society

“You can make payments without cash.”, Thailand is gradually turning itself into a functioning cashless society – meaning that after five years, you will not need cash for your financial services. Moreover, a new technology is called “Biometric Payment”, or simply “Bio-payment” that allow you use your personal physical information/identification to authorise any form of monetary transaction. You will not need even cards or applications to make payments anymore. In the recent years, new electronic payment methods have been introduced to Thai society especially ‘PromptPay’. It is a National e-Payment scheme that allows people to attach their bank details to their ID cards or phone numbers for instantaneous interchange of money with zero transaction fees when compared to commercial banks. In the private sector, commercial banks have started allowing people to use pay their bills electronically with the help of QR codes and such other tools. Thais have started intro...

10 October 2019

#Financial #Banking #Technology updates

Borderless Competition Through Digital Ecosystem

How the businesses create competitive advantages. One strategy that many businesses have done is to integrate themselves as part of the “Digital Ecosystem”. Traditional competition has been all about product features and costs with stiff competition. The playing field has become more difficult for players to beat their opponents. Also, a growing number of startups with high technology solutions have entered the playing field and posed challenges for the existing players. Therefore, the competition game in the digital world is no longer reliant upon old-school straightforward strategies. Instead, businesses must understand what rules are available in the digital era. How the businesses can create competitive advantages based on such rules. One strategy that many businesses have started implementing is to integrate themselves as part of the “Digital Ecosystem”. It draws benefits from the alliances in such an ecosystem. What is “Digital Ecosystem”? ...

10 October 2019

#Others #Business Trends #Customer Experience #Digital Innovation

Omni-Channel : Blurs the lines between Online and Offline.

Even though the digital world has made it possible for businesses and customers to connect through an online platform for an easy exchange of products and services, a singular working channel in the form of either online-only or offline-only might not always be the best functional approach. This stands true because in the present circumstances, the customers don’t usually choose to stick to only one platform or another. For example, they might browse online for a specific product or service they want, and then go approach the shop directly (offline) so they can make sure that the quality of the products at hand meet the specifications they were promised. On the other hand, some might go to the shops to look for the products they want, and then come back home and order them online because of the pricing or logistical advantages they might enjoy. Therefore, putting together the advantages from both of these approaches in one place can help create an interesting seamless e...

9 October 2019

#Others #Business Trends #Customer Experience #Digital Innovation #Omni-Channel

There’s a FIRST TIME for everything

From a fresh graduate to the Head of People Team Sutida Chansomboon started her first step with Bluebik Group as a fresh graduate before she became Head of People Team of Bluebik Group in just 3 years. Surely, her HR career path must be challenging and interesting having to deal with many people. From an Arts student to the Head of People Team "I've never given it a thought about what to do after graduation. The only thought I had then was that I can only work as a secretary or HR so I applied for everything when looking for a job. Finally, I got a job as a secretary to Pakorn Jiemskultip, CTO of Bluebik Group. At that time, there were less than 10 people in the company. Any secretarial job I've seen on TV such as taking phone calls or following the boss around was hardly my job at all. I ended up taking care of everything around the company. It's been that way until the company grew much bigger from only 10 staff to so many. Finally, someone had to seriously take care of a...

9 October 2019

#HR #Life at Bluebik #Our People

5 ways of how Agile works that are not limited only for Startup.

5ways to transform how an organisation works into the Agile model to cope with rapid changes in the business world and to be able to resolve any complications that may occur as the project evolves. Many organisations in the business world today use this work model with many projects or even product development and new services. Agile is done is 5ways, which are dividing the work into several short cycles, using Task board, having a short meeting at the beginning of each day, reviewing and testing every job during the work cycle, and analyzing the past work process for improvements. 5 ways of how Agile works Agile, as a work model, is done by a team combined from many different departments, instead of work being passed on from one department to the next. Agile focuses on interpersonal communication for better understanding, decision making and changing of the work method. Agile way is to change from one long-term goal to short-term goals or wh...

9 October 2019

#Others #Agile #Business Trends #Organisational Management

Marketing Automation : A Future Marketing Tool

Old-school marketing may not be enough to make us thrive in the digital age. As people are concerned with time and becoming more sophisticated, the old ways of marketing alone would no longer be effective in meeting customers’ needs. Marketing in the digital world is not only about getting clients to know our products, but also knowing how to offer them what they really want at the right place and time, and with convenience and speed. Today, most consumers use “mobile phones” as a part of their life that can do everything. As such, businesses in the digital era must develop products and services to support mobile phone uses. As consumers are becoming more interested in mobile phones, this seems to be good news and marketing appears to become an easier task. But it is not as easy as it seems. That is, customers pay shorter attention to information, and search based on comfort and convenience. They expect businesses to understand themselves without sharing much info...

9 October 2019

#Business Trends #Digital Innovation #Marketing #Technology updates

The Differences between Omni-Channel and Multi-Channel Strategies

The Differences between Omni-channel and Multi-channel Strategies With the steady increase in access points for the obtaining of products and services, modern businesses have started adopting the Multi-Channel strategy that comes equipped with various “Touch points”, so as to offer more options for accessing such services with simplicity and ease. The user experience may differ from place to place because of various strategies that may be applied at each different outlet of the Multi-Channel System. The Omni-Channel system, on the other hand, is all about providing a uniform set of services at every outlet to ensure that the user experience is always consistent; and also to provide “effortless” transition from one channel to another. Take, for example, Starbucks Coffee – they allow the customers to order their beverages in advance through a phone application so that they can come and pick them up at a time that suits them, by just showing a copy of the receipt on their phone. Thi...

8 October 2019

#Others #Multi-Channel #Omni-Channel

Driving the digital core with Agile.

In a time when Digital technology has started playing a major role in global business - with the behaviours of the consumers always changing from day to day, speed and adaptability are of the utmost importance. Consequently, working with the classic Waterfall model that has a linear approach when it comes to assessment, planning, and implementation, might not work anymore. Therefore, we have the new ‘Agile’ approach to working that focuses on adapting yourself to change so as to have the kind of organisation that can enjoy a steady growth in today’s age. Why the old model doesn’t work anymore? Every organization knows that they have to keep themselves up to date with the digital world, but they often face problems when it comes to the pace at which these changes need to be made for them to stick. They can end up facing competition from smaller companies like Start-ups, who might have less experience in the respective field, but are more flexible, and can proclaim to have better...

24 September 2019

#Agile #Business Trends #Technology updates

6-month internships with Bluebik

As a new season for internship approaches, we will be taking a look at the experiences of some of the interns who have already completed their internships with us. We have "Tuun" who is a Business Analyst, and "Bun" who is a Front-End Developer – both young graduates of Chiang Mai University. We shall find out from them whether the time they spent here with the Bluebik family has been worthwhile or not. Day 1 Vs Final Day as an intern at Bluebik. Tuun: Looking back at my time there, I can say that as my internship with Bluebik went on, I was starting to feel a positive change in the way I was approaching the tasks at hand, and a broadened sense of general perspective. I attribute that to the fact that our trainers were open-minded and actually encouraged us to be more hands-on in our approach; and they were around to give us advice when we needed it. A lot of times when things were new to us, or when the tasks looked a bit tough, we were encouraged to take risks ...

23 September 2019

#Internships #Life at Bluebik