Marketing is to satisfy consumers’ demand with some value in a sustainable and profitable manner. The businesses that understand what consumers need can enjoy strong growth. However, it is not easy to have an accurate understanding of consumers in the era of rapid changes in their behaviors. Apart from impressive products and services, businesses need […]
“Marketing is facing unprecedented challenges” Amid ongoing challenges including the economic crisis, the pandemic, technology disruption, the higher costs of marketing and advertising, more competitors and uncertainties, businesses face tight constraints because they must cut costs during the crisis but at the same time must invest in transformation and intensify campaigns to boost sales. The […]
What is marketing transformation (MT)? It is to change a marketing process from its model to communications. Mindsets, technology application and data analyses are used to boost marketing efficiency and create new business opportunities. Marketing transformation consists of three main parts: Re-Model: the change of marketing models and processes Re-Structure: the change of marketing structures […]
Bluebik Group Company Limited, a leading consultancy on innovations and technologies for strategies and management, has introduced well-known marketing expert “Saroj Laohasiri” as its Head of Marketing Transformation and Marketing Strategy. He will reinforce its services that will help customers plan the marketing strategies which will ensure the tangible growth of revenue. Such strategies will enable marketing which […]
