The next steps for banks in the digital era in managing money matters for customers and taking the role of a personal financial manager will be to bring their services closer to customers and away from their brick-and-mortar branches with the modern PFM coming into play as a key weapon. Wouldn’t it be great to […]
In 5 years, competition in the banking industry will become more intense. With fast-changing customer behaviors and disrupters, it’s not just about getting more money. It’s about getting more ‘time’ from customers, and lifestyle banking is key to that. The customer experience and engagement model are what defines a new era of banking. The banking industry will […]
How the businesses create competitive advantages. One strategy that many businesses have done is to integrate themselves as part of the “Digital Ecosystem”. Traditional competition has been all about product features and costs with stiff competition. The playing field has become more difficult for players to beat their opponents. Also, a growing number of startups […]
Even though the digital world has made it possible for businesses and customers to connect through an online platform for an easy exchange of products and services, a singular working channel in the form of either online-only or offline-only might not always be the best functional approach. This stands true because in the present circumstances, […]
Old-school marketing may not be enough to make us thrive in the digital age. As people are concerned with time and becoming more sophisticated, the old ways of marketing alone would no longer be effective in meeting customers’ needs. Marketing in the digital world is not only about getting clients to know our products, but […]
